In short, American media is controlled by two men, who are politically opposed to eachother. Jeffery Immelt, Chairman and CEO of General Electric, a multinational worth $800 billion (the world's largest company). GE owns all of NBC, and about 1/3 of television and radio channels. Rupert Murdoch, Chairman and CEO of News Corp, a multinational worth $55 billion. News Corp owns all of FOX, and about 1/3 of television and radio channels. News Corp traditionally supports the Republicans in America, while GE supports the Democrats. GE's MSNBC is currently promoting Obama because GE stands to make massive profit from Obama's new "Green Energy" initiatives.