That is called culture shock
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It was a simple yet clever American advertisement, an elderly woman peeking into her hamburger and asking, “Where’s the beef?”
Now, the company behind that ‘80s catchphrase – fast-food chain Wendy’s – finds itself in a fix over the answer.
The burger joint has decided to drop beef from the menu for the first time ever. It will not serve the standard Dave’s Hot ‘n Juicy Triple or any other burgers with beef when it opens its first Indian outlet in a Delhi suburb on Wednesday.
...
Wendy s Is Landing in India But Where s the Beef - India Real Time - WSJ
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It was a simple yet clever American advertisement, an elderly woman peeking into her hamburger and asking, “Where’s the beef?”
Now, the company behind that ‘80s catchphrase – fast-food chain Wendy’s – finds itself in a fix over the answer.
The burger joint has decided to drop beef from the menu for the first time ever. It will not serve the standard Dave’s Hot ‘n Juicy Triple or any other burgers with beef when it opens its first Indian outlet in a Delhi suburb on Wednesday.
...
Wendy s Is Landing in India But Where s the Beef - India Real Time - WSJ