He did not add his logo to the Great Seal. A seal modeled on the Great Seal was designed to give a more formal look during certain events. At no point has he proposed changing the Great Seal.
Also, he didn't add his logo to images of the Supreme Court. The phrase "equal justice under law" is engraved on the building, but it's origins are much deeper.
The use of a logo doesn't speak to anything other than the archaic state of most political advertising. Frankly, most campaign literature looks like it could have been made in 1950. Obama's promotional team took a look at modern advertising and branding and developed something. Other candidates are starting to get in on the act too. McCain's graphics were also a big improvement over what we've seen before, but it didn't get much attention because of how much better Obama's where. Looking at the two governor's race this year, both of the Democratic candidates do much better on this design aspect.
Virginia
Creigh Deeds for Governor | Creating Opportunity in Every Corner of Virginia
vs
McDonnell for Governor | Home
As I told a friend of mine last week, them marketing for Deeds could just as easily be the design for ads for a dairy company.
The design quality is much lower on both sides in New Jersey
Jon Corzine: Working to keep New Jersey working. Help Re-Elect Governor Jon Corzine this November!
vs
Chris Christie for New Jersey Governor
Also, he didn't add his logo to images of the Supreme Court. The phrase "equal justice under law" is engraved on the building, but it's origins are much deeper.
The use of a logo doesn't speak to anything other than the archaic state of most political advertising. Frankly, most campaign literature looks like it could have been made in 1950. Obama's promotional team took a look at modern advertising and branding and developed something. Other candidates are starting to get in on the act too. McCain's graphics were also a big improvement over what we've seen before, but it didn't get much attention because of how much better Obama's where. Looking at the two governor's race this year, both of the Democratic candidates do much better on this design aspect.
Virginia
Creigh Deeds for Governor | Creating Opportunity in Every Corner of Virginia
vs
McDonnell for Governor | Home
As I told a friend of mine last week, them marketing for Deeds could just as easily be the design for ads for a dairy company.
The design quality is much lower on both sides in New Jersey
Jon Corzine: Working to keep New Jersey working. Help Re-Elect Governor Jon Corzine this November!
vs
Chris Christie for New Jersey Governor