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/——/ Where do you get the idea the surge pricing is to DETER patronage?These tactics are the opposite of what is being proposed. They are going to raise prices not discount them. The whole idea of fast food is convenience and cheap prices. The promotions that you suggested are made to increase patronage during slow times or to attract a demographic that might not otherwise use your business. The idea of raising prices to deter patronage during a particular time is a losing proposition. IMHO
If you can buy a burger at 11:29 a.m. or at 1 p.m. for $3 but between those times, the same burger costs $4---what do you think the effect would be?/——/ Where do you get the idea the surge pricing is to DETER patronage?
/——/ “Both businesses and consumers stand to gain from dynamic pricing, Wendy's and experts argue. A less flexible consumer might be willing to pay a higher price to immediately get a product, while someone who is more price conscious might wait for a deal. And the move can help retailers better manage traffic throughout the day, leading to more manageable conditions for workers and better service for customers: “You can iron out the surge in demand and use the surge price to deal with [it],” says Zhang.”If you can buy a burger at 11:29 a.m. or at 1 p.m. for $3 but between those times, the same burger costs $4---what do you think the effect would be?
My patronage doesn't depend on what is convenient for the business. I am the paying customer, they would be well advised to make things convenient for me---or I assure you, someplace else that is more customer focused will. Wendy's isn't discounting--they are raising the prices to level the spikes that fast food outlets are all subject too. They will discover that they are a following a bad model if they haven't already.And the move can help retailers better manage traffic throughout the day,
/----/ I guess you never booked an airline ticket on short notice, or booked a restaurant on Valentine's day, or Uber during rush hour, but, no worries, Wendy's is backing off.My patronage doesn't depend on what is convenient for the business. I am the paying customer, they would be well advised to make things convenient for me---or I assure you, someplace else that is more customer focused will. Wendy's isn't discounting--they are raising the prices to level the spikes that fast food outlets are all subject too. They will discover that they are a following a bad model if they haven't already.
Their chili is good too.Because the food is fresh. The beef is never frozen, the onions are sliced fresh daily, and the potatoes are peeled, sliced and cooked fresh daily as well.
Their chili is good too.
I pay $2.50 a pound for hamburger meat and I am sure that Wendy's gets it cheaper from their volume.
I certainly am aware of the point you are making with airlines and hotels. Those are apples and oranges to fast food and often grow into 10s to 100s of dollars of increases. I don't think a person that is scrimping on bucks and going to a fast food for a quick lunch is going to go to Wendy's and pay an inflated price when they can go literally next door to a Burger King and get two Whoppers for $6. I wasn't worried --just commenting on what I consider to be a bad business move for a fast food outlet. I haven't been to Wendy's in over 5 years./----/ I guess you never booked an airline ticket on short notice, or booked a restaurant on Valentine's day, or Uber during rush hour, but, no worries, Wendy's is backing off.
I find In and out to be very bland.Yea, Wendys is good, if you can ever get yourself to an in-and-out, they are the BEST. And damn reasonably priced, too. They toast the buns lightly, damn that makes a hamburger SOOOO much better.
It is a pretty common business practice. Hotels have been doing it forever. A room on a Tuesday is almost always cheaper than one on a Saturday. Rooms when there is an event in town are much higher than when nothing is going on.
Uber has been doing it for a while now.
Airlines do it.
Not sure what the uproar is about
Hmm. I didn't know In n' Out served chili. https://www.in-n-out.com/menuTheir chili is good too.
Wendy'sHmm. I didn't know In n' Out served chili. https://www.in-n-out.com/menu
It is definitely a bare bones menu. There is a local place in downtown Coeur d'Alene, ID--Hudson's burgers that follows the same business model but they are a lunch counter and they do a bang up business.I find In and out to be very bland.
I find In and out to be very bland.
InOut was the best burger you ever had???Not me. That was the best burger I ever had. McD's is always bland.
I'm old school, so my go to was always Original Tommy's from Los Angeles. THEIR burgers are loaded with flavor.Not me. That was the best burger I ever had. McD's is always bland.
I'm old school, so my go to was always Original Tommy's from Los Angeles. THEIR burgers are loaded with flavor.