- Wendy's will start surge-pricing menu items as early as 2025 as it rolls out digital menus.
- Similar to how Uber and Lyft work, menu items will vary in price depending on demand.
- The new pricing system is one of several changes the company has made to implement more technology.
That's because Wendy's is going to start surge-pricing its menu items by 2025 as it rolls out digital menus, according to its fourth-quarter earnings call.
That means your go-to order may get more expensive — or cheaper — depending on the time of day you go.
The new pricing model is a first for the fast-food industry. But it's a familiar concept to those who use ride-share apps. Similar to models at Uber and Lyft, Wendy's menu items will fluctuate in price depending on demand at the time you order.
Oddly enough I don't hate this idea.
Wendy's has always had higher prices due to better overall quality.
Bidenomics has really hurt them as far as what they are paying for ingredients, better beef and such.