This site survives on advertising, advertising that pays per view. If you notice, there is quite a lot of it, even for members. Also, there is the very human need to feel superior. No matter how low down you are, there is a bit of schadenfrued in seeing that someone is worse off. One might be as smart as a cabbage, but by golly, when you compare yourself to those two, you are an Einstein. But the question remains, why do real people put up with the constant pawnage these two get? What is in it for them? If they were real, they would have been gone after two or three posts. But they are still here posting several new threads a day. They have become brand names for different kinds of stupid. Truthmatters likes the smarm of moral superiority. A typical Truthmatters thread might have the title "Why can't you mother fucking Tea partiers be more god damned civil?" Rdean likes to pretend to intellectual superiority. His fails in every intellectual discipline provide endless comedy. Their skill is in schmuck bait. They attract derision for each of their threads that reaches as much as four or five pages a day. They take a licking and keep on ticking. Just maybe Rdean's success in schmuck baiting conservatives proves his point. USMB gets thousands of page views, mostly mocking him and Rdean. Who might very well be taking that derision to the bank.