Bad ratings news is rolling in for Rush Limbaugh as his show has fallen to 22nd in New York and 37th in Los Angeles. Limbaughs ratings are in a state of major decline. Rush Limbaughs claim to radio fame has always been that he is a right wing talker who brings big ratings to major markets in blue states, but this isnt the case anymore. As Jerry Del Colliano, publisher of the radio-centric Inside Music Media put it, Were watching the end of right-wing conservative talk radio. The genre is dying among ratings and dying among advertisers Rush is at the end of his career. His constituency is all wearing Depends. And hes getting himself into trouble he doesnt need. So can you put Humpty Dumpty back together again? They have been able to improve their advertising picture, but they have not been able to come back. The answer for why Limbaughs show is dying can be found in demographics. Rushs average listener is 66 years old. Younger people arent turning on their radios to listen to Hannity, Beck, Limbaugh, and Savage. Their audience mirrors that of the Republican Party. Its white, conservative, and male.