chanel
Silver Member
It has a patented liner that makes moisture and odor disappear, Newnam says, reciting a line carefully scripted to sound technical but not TMI. Its a very high-end panty with a technology.
Think of it as Febreze in your underpants.
The line is called Knock Out, a coy reference to the caliber of women she hopes to reach and the underwears odor-fighting properties. In marketing materials, Newnam refers to the technology as that little something extra. Sassy cartoon women in yoga poses discuss lifes oops moments.
$30 a pair. Worth it?
I had an interesting conversation with a college kid last week who was taking an advertising course. He said they were taught that you don't just want consumers to "want" your product, you must convince them they "need" it.
Will this company be able to convince female that they have stinky panties?