Number of leisure bikers in India is growing rapidly.
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Far from being used as a means of commute, these bikes costing up to 3.1m rupees ($53,000; £32,000) are an indulgence, a status symbol, a hobby.
The number of Indians with money to burn on leisure biking is growing fast, and the world's most revered motorcycle brands are gearing up to equip them.
American brand Indian Motorcycle has opened its first showroom in Gurgaon near the capital, Delhi, the British brand Triumph opened its first dealership in Bangalore in January, and Italian high-performance motorcycle manufacturer Ducati has announced it will enter India this year.
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BBC News - India?s growing market for leisure biking
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Far from being used as a means of commute, these bikes costing up to 3.1m rupees ($53,000; £32,000) are an indulgence, a status symbol, a hobby.
The number of Indians with money to burn on leisure biking is growing fast, and the world's most revered motorcycle brands are gearing up to equip them.
American brand Indian Motorcycle has opened its first showroom in Gurgaon near the capital, Delhi, the British brand Triumph opened its first dealership in Bangalore in January, and Italian high-performance motorcycle manufacturer Ducati has announced it will enter India this year.
...
BBC News - India?s growing market for leisure biking
