How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did

Discussion in 'Science and Technology' started by alan1, Feb 24, 2012.

  1. alan1
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    alan1 USMB Mod Staff Member Supporting Member

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    How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did - Forbes

    snips,
    Read the entire article, it is quite interesting.
    I work for a Fortune 100 retailer and, although my company hasn't gone to the data mining extent that Target has, it is amazing how much data we collect to do marketing targeted at specific demographics and niche's of society.
     
  2. asterism
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    asterism Congress != Progress

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    Most Internet retailers (even tiny ones) have been doing this for about 10 years. The key is that retail is just now getting good at identifying customers.
     
  3. Baruch Menachem
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    Baruch Menachem '

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    I canceled my target card for totally unrelated reasons a couple years ago. Now I am glad I did. Big brother is creepy even if it isn't the government
     
  4. alan1
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    alan1 USMB Mod Staff Member Supporting Member

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    It's not just your Target Card though. They can use your debit/credit card to track your purchases.
     
  5. whitehall
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    whitehall Gold Member

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    The reason pharmacies keep data on customers relates not only to the potential abuse of prescription drugs but it is a safety net in the event that legitimate prescriptions of different drugs for the same ailment might be harmful especially to the elderly who might take a lot of drugs.
     
  6. Baruch Menachem
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    Baruch Menachem '

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    I can see the point of that. But this is a whole new level of creepy.
     
  7. asterism
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    asterism Congress != Progress

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    If you have a credit or debit card with Visa, MasterCard, American Express, or Discover it's the same thing. And they sell the data to any merchant.
     

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