alan1
Gold Member
How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did - Forbes
snips,
Read the entire article, it is quite interesting.
I work for a Fortune 100 retailer and, although my company hasn't gone to the data mining extent that Target has, it is amazing how much data we collect to do marketing targeted at specific demographics and niche's of society.
snips,
Target, for example, has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers.
Target assigns every customer a Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything theyve bought and any demographic information Target has collected from them or bought from other sources.
Read the entire article, it is quite interesting.
I work for a Fortune 100 retailer and, although my company hasn't gone to the data mining extent that Target has, it is amazing how much data we collect to do marketing targeted at specific demographics and niche's of society.