German discount supermarket chain joins forces with the schoolmarm state to teach their lower-income customers an environmental lesson.

Mindful

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Sep 5, 2014
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You know what would vastly improve everyday life in Western nations?

A complete and total cessation of the relentless schoolmarmery that is forever oozing from the state and its corporate collaborators like some foul poop-green algal bloom. I want a lot of things, but very high up on my list is that I want politicians, NGOs, Netflix, television adverts, public health mandarins and random clipboard girls on the street to stop teaching me sophomoric lessons about things. There’s no reason they can’t go about governing, fundraising, streaming video, selling products and improving public wellbeing without acting like a legion of officious pimply babysitters.

 
You know what would vastly improve everyday life in Western nations?

A complete and total cessation of the relentless schoolmarmery that is forever oozing from the state and its corporate collaborators like some foul poop-green algal bloom. I want a lot of things, but very high up on my list is that I want politicians, NGOs, Netflix, television adverts, public health mandarins and random clipboard girls on the street to stop teaching me sophomoric lessons about things. There’s no reason they can’t go about governing, fundraising, streaming video, selling products and improving public wellbeing without acting like a legion of officious pimply babysitters.

This is all part of the plan.
 
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The arc of liberal democracy is long, but it bends towards a legion of overweight box wine-drinking state media Gutmenschen with overmany housecats and intractable toenail fungus kicking at our shins with their smelly battered birkenstocks and shouting in our ears about the same three tiresome things over and over again, forever.

This week, the German discount supermarket chain Penny (a member of the Rewe Group) has arrogated to itself the project of teaching its predominantly lower-income working-class clientele about the grave environmental impact of the cheap processed food in which it specialises. They’ve decided to do this in the midst of massive food price inflation, which has left 11 percent of Germans unable to afford daily meals, by … selectively marking up food prices to reflect their True Environmental Cost.

For anybody who bothers to read to the bottom of the Penny Wahre Kosten website – probably me and three other people – there’s a quiz to test how well customersschoolchildren have internalised these important lessons from their shitty corner supermarket chain:

1. Why is organic mozzarella from Naturgut better for the climate than that from SAN FABIO?
a. Organic food is produced in a more environmentally friendly way
b. Organic mozzarella pulls CO2 out of the air
2. Which yoghurt has less impact on soils?
a. Naturgut organic fruit yoghurt
b. PENNY Future Farmer Fruit Yoghurt
3. How much water is needed to produce a 300 g pack of Lindenhof Maasdamer cheese?
a. Less than 300 millilitres
b. about 25 litres
4. Which Wiener sausages cause less damage to human health during their production? (meaning damage that occurs before consumption, e.g. pollution from pesticide-treated soil)
a. Mühlenhof Wiener sausages
b. Naturgut Bio-Wiener sausages
If you answer at least three correctly, the website congratulates you for being “obviously aware of the impact our food has on the environment.” If you don’t, they tut tut that “it’s not that easy, but try again!”
 
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Whole foods USA is one of the worst, with sanctimonious slogans hanging from the ceiling. Only rich liberals can afford to shop in there.

For all their pretentiousness, they didn’t know what Tarte flambée was, let alone stock it. Yet l could get it in Lidl and Trader Joe’s.
 

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