for all the racist..this'll pop you balloon

Discussion in 'Current Events' started by jon_forward, Mar 11, 2004.

  1. jon_forward
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    jon_forward Active Member

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    MARCH 15, 2004 • Editions: N. America | Europe | Asia | Editions

    Here Come The Latino Home Buyers
    Former HUD Secretary Henry Cisneros says by decade's end, this group will buy some 3 million homes, including thousands from his company

    Few executives have had as varied a career as Henry Cisneros. He was the first Hispanic mayor of a major U.S. city (San Antonio). Later, he served as U.S. Housing & Urban Development Secretary under President Clinton and then as president of Hispanic broadcaster Univision Communications (UVN ) in the 1990s.

    Today, operating once again out of his home base in San Antonio, Cisneros is chairman and CEO of American CityVista, a joint venture between himself and Los Angeles-based homebuilder KB Home (KBH ). His plan, as he explained it to BusinessWeek Online, is to bring the economies of scale of a large suburban homebuilder into urban, often Hispanic, markets where housing demand is expected to surge. He recently spoke with BusinessWeek's Christopher Palmeri. Edited excerpts from their conversation follow:

    Q: Is Corporate America really starting to notice Hispanic consumers?
    A: I know the impact of this market from my time at Univision (UVN ). It's the fifth-most-watched network in the country. In some markets, like Los Angeles and Miami, it's the most watched. Companies are starting to recognize that this market is no longer a sideline, goodwill, or philanthropy, but a good business.

    The auto industry is looking at a dramatic leveling of sales as the boomers reach their mid 50s and slow down their car buying. If you take the Latinos out, you see flat to no growth. Add the Latinos, and the car market grows 100,000 vehicles per year. You're seeing companies making decisions based on that.

    Toyota is building a plant in San Antonio. They picked that location with the input of their marketing team because they wanted a bigger presence in states where Latinos are a large part of the population. Latinos will be the workers in the plant. Many, many other companies are making similar calculations. Every company wants to appeal to a demographic that is younger and with families that are larger.

    Q: And that's true even in homebuilding?
    A: Because of KB's footprint in the Southwest, almost everywhere the market is Latino. KB could become the builder of choice with the fastest-growing demographic in the U.S. Our mission is to take KB's suburban production capabilities and deploy them in central cities.

    By definition, we have a close relationship with Latinos. What we're finding is it's a huge opportunity because of the rate of household formation. It's the fastest growth in home ownership of any group in the U.S. Ten million new homes will be formed by end of the decade, half of those will be minority, and more than half of those will be Hispanic. That's almost 3 million new homes that can be sold to Latino households.

    Q: What does it require to reach Hispanic consumers?
    A: It means staffing with Spanish speakers [and] materials in Spanish, focusing on homeowner education, credit repair, and financial literacy. We built a community in San Antonio -- Lago Vista. No new homes had been built there in 40 years. People were skeptical.

    We sold 280 homes in two years. The estimate at the outset was $80,000 to $90,000 per home. In fact, they're selling in the $150,000 range. They're requiring unique design, such as larger family space. There's a new open floor plan, where the kitchen is integrated with the living and dining area. So Momma can cook and watch the children who are playing or doing their homework.

    It plays to Latino sensibilities, people staying closer together, the yards with facilities for outdoor barbecuing. Things that relate to the Latino lifestyle of socializing with extended family. We design for people's needs. With the Latino family they average more rooms. A lot of Latinos want to stay near extended family, in old neighborhoods, near their church.

    The most frequent thing I'll hear is, "Thank you for building homes in this part of town. I always wanted to live here, but there were no new homes. My mother is taking care of the children." It's just very common, family members taking care of each other.

    Q: Isn't the reason that builders neglected these neighborhoods because the residents couldn't afford new homes?
    A: We're working a lot with lenders. Now they pay attention to things like the way they count rental experience, they help people correct credit problems.

    The Latino population is immensely hard-working. It's low-wage, but they have two, three, or four workers per household. In Southern California, 52% had at least three workers in the home. So the whole household functions as a middle-class unit. They may work as gardeners, but when you have three people working, they live like the middle class. It's a huge phenomenon.

    Q: So immigration, from your perspective, is still a good thing for the U.S.?
    A: It's going to be one of the saving graces of our country. Japan, like Germany, France, and Italy, is worried about the aging and homogeneity of their population. They are facing negative growth scenarios. Here in the U.S., we have this younger, hard-working population, whose best working years are still ahead.

    Most Americans don't recognize what an asset this is. Most people think they are less educated. They speak with an accent, but they are a huge contribution to the country.

    Q: But is there a danger America will actually have a class of citizens speaking only Spanish?
    A: People learn English, the second generation. American culture is so powerful, from music, pop culture, and sports. That acculturation is very rapid in a generation or two. It's not unusual to find younger Latinos completely acculturated by the second generation.

    I concluded a long time ago [that] God gave us brains with a lot of capacity. When we learn English, we don't have to displace Spanish. There's a lot of capacity to add and not subtract, it's a net plus.

    Q: What are your growth projections for American CityVista? How much do the homes cost, and what percentage of the buyers are Hispanic?
    A: We've sold over 1,500 homes. With the communities we now have under construction, we'll sell 2,500 more. With those communities that are approved [but not yet under construction], 8,000 homes. In Texas, they run $90,000 to $150,000. In California, they start at $230,000. Our sales are probably 40% Hispanic.
    ____________________________________________________
    so much for what you think of Latinos...unless they are all drug-dealing gangbangers....somehow, I dont think so! see the above quote"It's not unusual to find younger Latinos completely acculturated by the second generation. " kinda sinks your theories dont it..heres another link for you
     
  2. _dmp_
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    _dmp_ Member

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    mmmmmmmmmmmmmmmmmmmm



    :drool:

    Latino women..


    [​IMG]

    :D
     
  3. OCA
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    OCA Senior Member

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    Theres that damn lusting in your heart thing again! No but you know what i'd rather have the no butt, flatchested white chick down at the trailer park hehehe
     
  4. _dmp_
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    _dmp_ Member

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    I'm not lusting...not in the least...I'm making commentary on God's GREAT design.

    But Mabye they'll not just buy homes, but bring their restaurants too!


    mmmmmmmmmmmmmmmmmmmmmmm.......mexican food...


    [​IMG]
     
  5. OCA
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    OCA Senior Member

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    I was speaking for myself lol haha. Oh yeah nothing like an authentic Mexican dive, one of the things I miss most about the West Coast.
     
  6. William Joyce
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    William Joyce Chemotherapy for PC

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    for all the racist, this'll pop you balloon?

    What kind of ghetto sentence is that? This is what happens to the King's English when Spanish becomes our first language.

    I can only hope the white balloon gets popped. Mine has been, but most whites are living in OCA/dmp fantasy-land, where they think Hispanic women are as pictured above, who is of predominately European blood in any event. She appears to have one Indian of 32 ancestors. That's like pretending all black women look like Halle Berry.

    The story above is proof only that whites need to start fighting back --- beginning with anti-white assholes like OCA and dmp.
     
  7. jon_forward
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    jon_forward Active Member

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    fight all you want william, the latino's are here and here to stay..I added another link just for you just now...capitalizm .....aint it great! and as to your so called fantasy land we live in...there is beauty in most everything william..all you have to do is open your eyes....and stop watching late night TV...most Mexicans dont live like the 40's tv shows would have you to believe...
     
  8. OCA
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    OCA Senior Member

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    Somebody shit in your wheaties today Willie? Also I did not know that you can tell the ethnicity of somebody just by looking, is this a gift you were born with. I hate to tell you but there are quite a few full blood Hispanic chicks that look as good as her but then again any gal who's hot no matter where from is European correct?
     
  9. _dmp_
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    _dmp_ Member

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    LOL!! Woohoo!

    I've NEVER been called 'anti-white'. Hell, I LOVE white people...even married one.

    That woman is 100% Columbian...NOT white in the least.

    I pray for your soul, my brother...

    Soul...Brother.
     
  10. jon_forward
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    jon_forward Active Member

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    there is a big differance between being anti-white and pro-acceptence...I would suggest you learn to tell one from the other..
     

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