I'll wait for that.
Do that in your favorite dress
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I'll wait for that.
Until AB tells their customers they made a huge mistake
Imagine that: Bud Light marketing VP Alissa Heinerscheid, who said the brand was “fratty” and “out of touch” and devised the much-criticized Dylan Mulvaney partnership, is taking a leave of absence.
With pay.Imagine that: Bud Light marketing VP Alissa Heinerscheid, who said the brand was “fratty” and “out of touch” and devised the much-criticized Dylan Mulvaney partnership, is taking a leave of absence.
Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy
Sure, that's it, she probably needs a few rest days. Maybe even rest months.Probably traumatized over the OTT backlash. Some of the responses (Kid Rock) was fucked up.
Would that be severance pay?With pay.
There's a part of me that sees society as so gullible that they'll go right back to drinking that nasty stuff if they feel like they won something by the company backpeddling a bit.
But then there's another part of me that thinks nobody's ever gonna drink that stuff again for fear of everybody lookin at em funny if they do. Heh heh...
Not yet, it's suspended with pay.Would that be severance pay?
They're not going to. The best thing they can do is move on from it and not remind people that this happened.
They're not wrong for reaching out to trans but the manner in which they did it will be debated for some time.
Sure, nobody is buying queerbeer.
Great job
Well I wouldn't say nobody...
If a company wants to push their products to a demographic that doesn't even exist -ie: transgenders - then more power to them.They thought about a potential new demographic: transgendered folk. They clearly did not anticipate the degree to which the Joe Rust Belt demographic would lose its shit.
This will be turned into a case study at Harvard Business School some day.