- Sep 22, 2013
- 4,956
- 250
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Does capitalism remind you of a 'shopper's complex'?
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An extremely popular American movie-star appeared in a film about the dazzle of fame and celebrity in Hollywood and was photographed in a scene in which he was bearing a basic Hanes t-shirt and black pants while staying in a hotel room. This celebrity was unwittingly marketing the American culture of lifestyle-gear oriented consumerism (e.g., Fabletics, Hanes, Umbro, Adidas, Fruit of the Loom, etc.). It seemed as if clothing/fashion/lifestyle in Western consumerism-culture was somehow a reflection of pedestrian consciousness.
Of course, we all know that Hanes t-shirts are found easily in Target and Wal-Mart stores and are considered American 'hallmarks.' However, when American movie-audiences noticed the movie-star wearing Hanes t-shirts in a film about celebrity luxuries, everyone became aware of the fact that marketing was somehow a part of Western 'imagination.' Was this good for the human spirit or was it some kind of commercial vanity?
Athletes, sports-fans, and everyday laymen in America like buying fitness and sports-gear and wearing it around the home or to go jogging or to the gym. In fact, comfort or durability clothing/fashions represents an American focus on lifestyle-themed consumerism itself. This is Planet Starbucks and the America of Hanes, so we like seeing celebrities, athletes, and young people buying/wearing iconic fitness-fashions and reminding us of the uniqueness of American capitalism(!). It almost seems like some sort of 'Western textile' calligraphy (e.g., Starter sports-caps/gear).
We also know that Americans adore all kinds of playground-aesthetics or 'lifestyle-dojo' clothing which is why we find all kinds of fictional modern-day cartoon and video-game avatars/characters such as Cyclonus and Kitana who capture this 'muscle-arena imagination.' It's as if the modern-day Westerner is somehow hypnotized by images of flesh and dreams. Is this the sort of 'morphology aesthetics' that gave rise to Victoria's Secret?
The Hollywood movie-actress Charlize Theron had just completed a film adaptation of the iconic 1990s futurama-dystopia cartoon-series Aeon Flux. Theron played the titular female anti-heroine/heroine and was found in various kinds of body-hugging leotard/jumper-suit fashions appropriate for her special daring infiltration and evangelism missions. Theron wondered if the clothing-aesthetics in her film was somehow an 'echo' of the American mind in general!
TRUMP: Are you a fan of Fabletics and Starter?
CARTER: Well, I like Under Armour, Mr. President!
TRUMP: I wonder if all this 'lifestyle-marketing' is therapeutic.
CARTER: Sometimes the 'caffeine' of consumerism can feel a bit hysterical.
TRUMP: That's why we need moderation and reflection in capitalism.
CARTER: Have you seen Woody Allen's fame-film Celebrity (Leo DiCaprio)?
TRUMP: Yes, and it's a searing vignette of American glamour and madness.
CARTER: We have to be sure that modern media/entertainment is healthy!
TRUMP: We don't want consumerism to become 'fodder' for anti-social gossip.
CARTER: Isn't that what everyone worried about after 9/11?
TRUMP: Yes, terrorism has scarred our confidence in traffic aesthetics.
CARTER: We don't want anti-capitalism terrorists to claim consumerism is insane!
TRUMP: Yes, commerce always leads to peace, so we must ward off 'bazaar demons.'
CARTER: I don't think anyone thinks consumerism can actually lead to...dementia.
TRUMP: Well, maybe we need more movies like The Fan nevertheless.
CARTER: Let's go watch that on Netflix!
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An extremely popular American movie-star appeared in a film about the dazzle of fame and celebrity in Hollywood and was photographed in a scene in which he was bearing a basic Hanes t-shirt and black pants while staying in a hotel room. This celebrity was unwittingly marketing the American culture of lifestyle-gear oriented consumerism (e.g., Fabletics, Hanes, Umbro, Adidas, Fruit of the Loom, etc.). It seemed as if clothing/fashion/lifestyle in Western consumerism-culture was somehow a reflection of pedestrian consciousness.
Of course, we all know that Hanes t-shirts are found easily in Target and Wal-Mart stores and are considered American 'hallmarks.' However, when American movie-audiences noticed the movie-star wearing Hanes t-shirts in a film about celebrity luxuries, everyone became aware of the fact that marketing was somehow a part of Western 'imagination.' Was this good for the human spirit or was it some kind of commercial vanity?
Athletes, sports-fans, and everyday laymen in America like buying fitness and sports-gear and wearing it around the home or to go jogging or to the gym. In fact, comfort or durability clothing/fashions represents an American focus on lifestyle-themed consumerism itself. This is Planet Starbucks and the America of Hanes, so we like seeing celebrities, athletes, and young people buying/wearing iconic fitness-fashions and reminding us of the uniqueness of American capitalism(!). It almost seems like some sort of 'Western textile' calligraphy (e.g., Starter sports-caps/gear).
We also know that Americans adore all kinds of playground-aesthetics or 'lifestyle-dojo' clothing which is why we find all kinds of fictional modern-day cartoon and video-game avatars/characters such as Cyclonus and Kitana who capture this 'muscle-arena imagination.' It's as if the modern-day Westerner is somehow hypnotized by images of flesh and dreams. Is this the sort of 'morphology aesthetics' that gave rise to Victoria's Secret?
The Hollywood movie-actress Charlize Theron had just completed a film adaptation of the iconic 1990s futurama-dystopia cartoon-series Aeon Flux. Theron played the titular female anti-heroine/heroine and was found in various kinds of body-hugging leotard/jumper-suit fashions appropriate for her special daring infiltration and evangelism missions. Theron wondered if the clothing-aesthetics in her film was somehow an 'echo' of the American mind in general!
TRUMP: Are you a fan of Fabletics and Starter?
CARTER: Well, I like Under Armour, Mr. President!
TRUMP: I wonder if all this 'lifestyle-marketing' is therapeutic.
CARTER: Sometimes the 'caffeine' of consumerism can feel a bit hysterical.
TRUMP: That's why we need moderation and reflection in capitalism.
CARTER: Have you seen Woody Allen's fame-film Celebrity (Leo DiCaprio)?
TRUMP: Yes, and it's a searing vignette of American glamour and madness.
CARTER: We have to be sure that modern media/entertainment is healthy!
TRUMP: We don't want consumerism to become 'fodder' for anti-social gossip.
CARTER: Isn't that what everyone worried about after 9/11?
TRUMP: Yes, terrorism has scarred our confidence in traffic aesthetics.
CARTER: We don't want anti-capitalism terrorists to claim consumerism is insane!
TRUMP: Yes, commerce always leads to peace, so we must ward off 'bazaar demons.'
CARTER: I don't think anyone thinks consumerism can actually lead to...dementia.
TRUMP: Well, maybe we need more movies like The Fan nevertheless.
CARTER: Let's go watch that on Netflix!
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