Wired comes up with this article;
Fend Off Flats With This Stylish Bike Tool Roll
By Jakob Schiller, 05.19.14
Case in point: Bike Huggers limited edition Waxed Canvas Hugga Tool Rolls. Theyre all hand made in Seattle and built to hold a spare tire, CO2 canisters, as well as a couple bike tools. Bundled up the roll fits right into your jersey pocket. According to Bike Hugger, they designed the roll to help organize flat tire tools, and offer an alternative to the traditional seat bag, which can rub against (and ruin) your expensive bike shorts.
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