Lakhota
Diamond Member
By Dave Johnson
Companies have to do the right thing -- not the right-wing thing -- if they want to stick around.
Chick-fil-A might have gotten a nice, one-day sales boost with "Chick-fil-A Appreciation Day," but tying a national brand to aging white bigots is not a winning strategy and the numbers prove it. Executives. directors and managers of American corporations take note: If your company is playing footsie with right-wing ideologues it can harm your company and your career. People are seriously fed up with companies that support and fund these right wingers, and brand-equity tracking surveys prove it. Here are 6 examples of companies and organizations that have flushed their brands down the right-wing toilet.
More: 6 Brands Playing Footsie with Conservatives and Paying the Price | Alternet