Sub-Saharan Africa is a region with enormous potential for economic growth. It’s a place that needs almost everything and holds nearly unlimited natural resources. An enterprising young man with a little capital and some business knowledge could build a financial empire there—especially if he were the right color and could live there without friction.
Today, it’s still possible for a young white man to move to Africa, buy property, and start a business. But the odds of success would likely be better if he were Black. He’d have a greater chance of fitting into the local culture, especially if he married a local woman. That would make his presence more socially acceptable.
However, even a Black man who moved to Africa and married a local woman might still be seen as an outsider. If he arrived with a bunch of phony charm and shallow theatrics—what some might call “shuck and jive”—he’d likely be viewed as ridiculous by the locals. But if he conducted himself in a serious, businesslike manner, he’d stand a better chance of being accepted. And in business, image can mean everything.
The opportunity is real. The question is: Would you invest money in that region?
Today, it’s still possible for a young white man to move to Africa, buy property, and start a business. But the odds of success would likely be better if he were Black. He’d have a greater chance of fitting into the local culture, especially if he married a local woman. That would make his presence more socially acceptable.
However, even a Black man who moved to Africa and married a local woman might still be seen as an outsider. If he arrived with a bunch of phony charm and shallow theatrics—what some might call “shuck and jive”—he’d likely be viewed as ridiculous by the locals. But if he conducted himself in a serious, businesslike manner, he’d stand a better chance of being accepted. And in business, image can mean everything.
The opportunity is real. The question is: Would you invest money in that region?