I forgot to post this yesterday but I just assumed that he was already dead lol. RIP Bill. I'm a lifelong fan of Pop Tarts myself.
www.google.com

William 'Bill' Post, inventor of Pop-Tarts, dies at 96
Kellogg's executives approached Post in 1963 at Keebler Co. with an idea for a new breakfast pastry to put in a toaster.
