How to win a Referendum

[barryqwalsh]

Irish Times
Inside Politics podcast

Hugh Linehan

Hugh interviews Brian Sheehan one of the creators of the Yes Equality campaign about the strategy behind this year's marriage referendum.

Inside Politics is weekly politics podcast. It is presented by Hugh Linehan and produced by Sinead O'Shea.

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How the Yes was won: the inside story of the marriage referendum

Weekend Read: Can you campaign without posters? Should well-known gay people be kept out of sight? What will persuade middle-aged men to vote for same-sex marriage? Three Yes Equality insiders explain how they did it, in this extract from their new book


Lessons from America

Irish research mirrored that conducted in the United States. Freedom to Marry and Human Rights Campaign, two groups that had campaigned for marriage equality across the US, had shared their experiences with Yes Equality.

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How the Yes was won: the inside story of the marriage referendum