Apple gets crushing backlash to its 'gross' iPad ad from celebrities and artists

[shockedcanadian]

Par for the course. Too many have sold their liberty for apparent "freedom", capitalism for "free stuff". On and on we lose our spirit for life and that which makes it beautiful, even worth exploring.

All sides are responsible for this decline.

https://www.cbc.ca/news/business/apple-ad-backlash-hydraulic-press-1.7198704

From its pop-art iPod commercials to its celebrity-led Mac vs. PC campaign, Apple hasn't had many marketing missteps to its name.

But a controversial ad for the company's latest iPad model has critics railing against the tech giant for what they say is a slight against artists and the creative community — a demographic once drawn to Apple products.

The ad, titled "Crush!", shows an array of creative objects — among them musical instruments, art sculptures, typewriters, a record table and a vintage arcade machine — being slowly pulverized by a hydraulic press.

(You know, the thing that David Letterman frequently used to crush bowling balls for fun. Similar videos now dominate TikTok feeds everywhere.)

Once the press has demolished the spread, it releases, and a glimmering new iPad appears, having replaced — or made obsolete — everything that came before it. All I Ever Need Is You by Cher and Sonny rings out.

 

[MisterBeale]

hmmmm. . . too bad the comments are turned off. . .


My first thought was the top comment to the CNBC video

 

[Meister]

That didn't move me at all, But I like things getting crushed, cars especially.
Seeing a car get crushed to a relatively small box is incredible entertainment.

Anyone ever sit in the front row of the comedian Gallagher? Good times

 

[1srelluc]

Jeez, who doesn't like to see things getting crushed?

Leftist dems need to get FJB to buy them a sense of humor.....Of course then they would turn right-leaning.

 

[iamwhatiseem]

I don't get the message.
The iPad is already very thin. Who cares, really, if it is 1/32" thinner??
The iPad itself is ageing technology. It's time has passed. And steeply declining sales puts an exclamation on that.
Apple isn't the company it was under Jobs. It just isn't.
Jobs would have moved away from iPad and developed some other amazing thing that we haven't thought of yet.
All Apple has done since Jobs died is rely on it's legacy products that Jobs developed.

Thinner.... who gives a shit?

 

[DGS49]

I am with with iamwhatiseem; I don't get it. While I find it entertaining to watch stuff being crushed (on Youtube), crushing this stuff borders on sacrilegious.

 

[Bleipriester]

Why can´t they make a funny ad? Where is the problem? Who is forced to crush his old stuff in order to get an iPad?