Of the millions raised by Tea Party Express in the last election cycle, much of the money was spent in "independent expenditures" (usually attack ads and mailings) designed to support the candidacies of primary challengers such as O'Donnell, Angle and Miller. So, what CNN is doing is deploying...
In a last ditch effort, the marketing department decided to run a Sunday special with taco's and bean burritos at $0.29. The argument was that even if Taco Bell took a loss per piece on the tacos, incremental sales of drinks and other items would make up for the difference and turn the chain around.