http://biz.gamedaily.com/industry/feature/?id=13073 Sony Chief Executive Sir Howard Stringer (right) has admitted that the company's expensive pricing strategy for the PlayStation 3 is risky, but he's extremely confident that consumers will flock to the next-gen system because of Blu-ray and the PS3's potential. Ever since Sony revealed its high price dual-SKU approach for the PlayStation 3, the company has found itself on the defensive, trying to convince consumers that the PS3 will be worth their hard earned $500 or $600. Recently at a Tokyo news conference Sony CEO Sir Howard Stringer admitted that setting the price that high is indeed a gamble, but that in the end it's worth it for the consumer because the PS3 is "future-proof." "The price of the PS3 is high," he acknowledged, "but you're paying for potential." [snip] ========================================================== I'll admit I was a skeptic from the begining, but now i'm not so sure. Check this out!