No, I don't see coercion in defining the consequences. I see coercion in one's having no choice -- do or die -- in being told what one must and will choose and thus having no say about what one chooses. Being in a position where one must pay X or >X for a given good/service is what I call having a choice. Now I may or may not like the choices available to me, but that I do isn't among the promises of capitalism or free markets. What you're describing is persuasion, or one could even call it motivation, but not coercion. I realize they are similar, but they are different too.