I think some in the 'mainstream' media noticed how well tabloids were selling despite the crazy stories they wrote. Once in a great while, they'd hit on the truth, but that was never the goal. Aside from the money made, it was a way to take advantage of people who were getting more 'dumbed down' by the day. Look at some of the protesters and whiners. They riot, scream, or cry, almost on cue. Propaganda, indoctrination and even brain washing have been around forever and used by many notorious rulers in the past. When you have a radical agenda and would rather that people didn't pay attention to what you're doing, I suppose throwing some bait out to get the focus elsewhere is a handy tool. And the tools who have the nerve to call themselves reporters are nothing but henchmen following orders.