Its been belatedly revealed that Big Bangs G-Dragon has been featured in Singapores The Straits Times for his great sense of style on December 31, 2011. G-Dragons name is listed within the top 10 of the Men of Style segment, right above British heartthrob Colin Firth. The Straits Times wrote The frontman of South Korean band Big Bang is a fashion chameleon who has experimented with looks from Goth to preppy. He is also a trendsetter in his own right. When he dyed his hair platinum blonde for his album in 2009, newspaper reports claimed that the style became one of the most saught after looks in South Korea that year. His fashion clout has turned him into an endorsement magnet in his home country. He currently has around 10 deals with brands such as apparel label Bean Pole and outdoor equipment brand North Face. This honor doesnt come as a surprise as a team of Koreas fashion experts ranked G-Dragon in the top three as 2011s most influential fashion stars, right behind Olympic Champion Kim Yuna and Cheil Industries VP Lee Seo Hyun.