Wow.................apparently, people don't really think much anymore when it comes to naming things, especially if the are acronyms. Subaru has made a blunder with it's latest version of the Forester, calling it the Forester Ultimate Customized Kit Special.
Kinda funny actually.......................
Subaru tells dealers it's sorry for 'F---' up
The automaker was caught off guard last week when word of an SUV on display at the Singapore Motorshow called the Forester Ultimate Customized Kit Special edition, which can be converted into a vulgar acronym, went viral.
Subaru confirmed to Fox News Autos that the custom car was the work of the local independent distributor and has told its American dealer network that company headquarters had nothing to do with it, a letter leaked to The Drive revealed.
“We apologize for any negative feedback this may have caused. SBR has had the name removed from the car at the Singapore Auto Show. We work very hard to build a strong brand image for this company and the naming of this vehicle in no way reflects the values and standards we hold true. Furthermore, we will always do our best to protect our brand’s integrity,” the letter said.
Kinda funny actually.......................
Subaru tells dealers it's sorry for 'F---' up
The automaker was caught off guard last week when word of an SUV on display at the Singapore Motorshow called the Forester Ultimate Customized Kit Special edition, which can be converted into a vulgar acronym, went viral.
Subaru confirmed to Fox News Autos that the custom car was the work of the local independent distributor and has told its American dealer network that company headquarters had nothing to do with it, a letter leaked to The Drive revealed.
“We apologize for any negative feedback this may have caused. SBR has had the name removed from the car at the Singapore Auto Show. We work very hard to build a strong brand image for this company and the naming of this vehicle in no way reflects the values and standards we hold true. Furthermore, we will always do our best to protect our brand’s integrity,” the letter said.
