Dove is running heavy commercial time on the video sharing sites for some sort of Self Esteem campaign. Not "I am cool because I did something cool" but " I exist, therefore I should feel good about it." This is a big liberal/ conservative chasm area. I feel you deserve self esteem when you do something worthy of esteem. an ameba exists. There is no reason to feel good about you until there is something you have done that is worthy of the emulation.