As the title says, SAS, the Scandinavian airlines, jointly founded and owned by the Scandinavian governments made an ad video that claims that nothing is Scandinavian and everything comes from other countries and cultures.
It got massive backlash in the commentaries and angry e-mails and dissapeared after one day from Youtube.
What do you personally think about this ad? Do you think this was a clever ad strategy for the airline company? Should a partly government-owned company talk like this about it's native culture and population? Should any company?
Here it is reuploaded by someone else:
It got massive backlash in the commentaries and angry e-mails and dissapeared after one day from Youtube.
What do you personally think about this ad? Do you think this was a clever ad strategy for the airline company? Should a partly government-owned company talk like this about it's native culture and population? Should any company?
Here it is reuploaded by someone else: