TruthOut10
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- Dec 3, 2012
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Conservative organizations are paying millions of dollars a year in sponsorship fees to talk-radio hosts for a package of plugs on the hosts shows, according to a Politico report.
The Heritage Foundation, which is credited with pioneering sponsorships of this style and magnitude, reportedly pays about $2 million in sponsorship fees to The Rush Limbaugh Show and $1.3 to The Sean Hannity Show.
And Heritage has absolutely no reservations about it.
We approach it the way anyone approaches advertising: where is our audience that wants to buy what you sell? Genevieve Wood, Heritages vice president for operations and marketing. And their audiences obviously fit that model for us. They promote conservative ideas and thats what we do.
What the seven-figure deals guarantee for the organization varies, but most arrangements include a specified number of instances in which the host reads from a script or a set of talking points provided by the organization. The message encourages listeners to visit the organizations Web site or make a financial contribution.
What Heritage gets for paying $2 million to Rush - Think Tanked - The Washington Post
The Heritage Foundation, which is credited with pioneering sponsorships of this style and magnitude, reportedly pays about $2 million in sponsorship fees to The Rush Limbaugh Show and $1.3 to The Sean Hannity Show.
And Heritage has absolutely no reservations about it.
We approach it the way anyone approaches advertising: where is our audience that wants to buy what you sell? Genevieve Wood, Heritages vice president for operations and marketing. And their audiences obviously fit that model for us. They promote conservative ideas and thats what we do.
What the seven-figure deals guarantee for the organization varies, but most arrangements include a specified number of instances in which the host reads from a script or a set of talking points provided by the organization. The message encourages listeners to visit the organizations Web site or make a financial contribution.
What Heritage gets for paying $2 million to Rush - Think Tanked - The Washington Post