R
rdean
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Despite what appears to be a plump bank account and an in-house production studio that cranks out multiple commercials a day, Mr. Romney’s campaign has been tightfisted with its advertising budget, leaving him at a disadvantage in several crucial states as President Obama blankets them with ads.
One major reason appears to be that Mr. Romney’s campaign finances have been significantly less robust than recent headlines would suggest. Much of the more than $300 million the campaign reported raising this summer is earmarked for the Republican National Committee, state Republican organizations and Congressional races, limiting the money Mr. Romney’s own campaign has to spend.
http://www.nytimes.com/2012/09/20/u...s-with-ad-budget-even-in-key-states.html?_r=0
Is this just more "bad management" on Romney's part?
A closer look at Mr. Romney’s own filings revealed that Mr. Obama, while trailing in overall party fund-raising, was pulling far more money than Mr. Romney into his campaign account, the most useful and flexible dollars a candidate has to spend, in part because of strong collection from small donors who could give again and again without hitting federal limits.
Romney is what happens when you get all your money from a few big corporations.
Romney Pinching Pennies on Ads
One major reason appears to be that Mr. Romney’s campaign finances have been significantly less robust than recent headlines would suggest. Much of the more than $300 million the campaign reported raising this summer is earmarked for the Republican National Committee, state Republican organizations and Congressional races, limiting the money Mr. Romney’s own campaign has to spend.
http://www.nytimes.com/2012/09/20/u...s-with-ad-budget-even-in-key-states.html?_r=0
Is this just more "bad management" on Romney's part?
A closer look at Mr. Romney’s own filings revealed that Mr. Obama, while trailing in overall party fund-raising, was pulling far more money than Mr. Romney into his campaign account, the most useful and flexible dollars a candidate has to spend, in part because of strong collection from small donors who could give again and again without hitting federal limits.
Romney is what happens when you get all your money from a few big corporations.
Romney Pinching Pennies on Ads