Gunny
Gold Member
Associated Press
NEW YORK - Can't Michael Phelps stay? Please? No amount of begging by NBC will make it happen. The Olympics swim meet ends soon after Phelps' bid for his eighth gold medal on NBC Saturday night, with another week of competition remaining.
(Msnbc.com is a joint venture of Microsoft and NBC.)
Interest in the Olympics is nearly certain to wane, but NBC can already claim its own medal. The games averaged 30 million prime-time viewers over its first eight nights "American Idol" numbers and NBC Universal said it has earned more than $10 million since the games began from new advertisers eager to climb on board.
more ... Olympic interest likely to wane in second week - Olympics on TV - MSNBC.com