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Make money, do good is new corporate buzz - U.S. news - Giving - msnbc.com
This is our future, its how mankind can meet its full potential
NEW YORK — Admitting you are making money by doing some good in the world is no longer a dirty little secret, it's called "creating shared value" — the new catch phrase in corporate and philanthropic circles.
More than 70 chief executives met in New York on Monday, International Corporate Philanthropy Day, for a Committee Encouraging Corporate Philanthropy conference, where one of the key topics discussed was creating shared value.
As the U.S. economy slowly recovers from the worst economic downturn in decades, corporate philanthropy is no longer just about writing a check for charity as executives look to use their core business to do social good.
"Once you understand the impact you can have ... then you are on mission, then it becomes spiritual, it becomes part of the DNA of the company," said Bill Green, chairman of Accenture, who spoke at the conference about maximizing profit and improving society.
This is our future, its how mankind can meet its full potential
NEW YORK — Admitting you are making money by doing some good in the world is no longer a dirty little secret, it's called "creating shared value" — the new catch phrase in corporate and philanthropic circles.
More than 70 chief executives met in New York on Monday, International Corporate Philanthropy Day, for a Committee Encouraging Corporate Philanthropy conference, where one of the key topics discussed was creating shared value.
As the U.S. economy slowly recovers from the worst economic downturn in decades, corporate philanthropy is no longer just about writing a check for charity as executives look to use their core business to do social good.
"Once you understand the impact you can have ... then you are on mission, then it becomes spiritual, it becomes part of the DNA of the company," said Bill Green, chairman of Accenture, who spoke at the conference about maximizing profit and improving society.