Delta4Embassy
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Do in Australia it seems.
Campaign encourages gay men to have unprotected sex in attempt to boost sales of anti-HIV drug
"A guerrilla advertising campaign is encouraging gay men to have unprotected sex to promote a non-approved drug that combats HIV infection.
Large posters have been put up across Melbourne, prominently featuring a blue pill and the text: "YOU CAN F*** RAW. PrEP WORKS. NO MORE HIV."
A little-known activist group is behind the explicit message promoting condomless sex when using PrEP, an antiviral drug dubbed the HIV contraceptive that is readily available overseas but not in Australia.
Controversial posters promoting anti HIV drug PrEP.
Controversial posters promoting anti HIV drug PrEP. Photo: Justin McManus
Health experts have slammed the controversial ads for failing to promote safe sex and the importance of regular health screening, branding them "extremely unhelpful" and "completely wrong".
Sold as Truvada, PrEP is proven highly effective at blocking HIV transmission when taken daily. It is funded by the Australian government as a treatment for people with HIV, but not as a prevention. The drug is currently before the Therapeutic Goods Administration, but if approved is unlikely to be available through the Pharmaceutical Benefits Scheme for at least another 12 months.
Trials in Victoria, New South Wales and Queensland have shown promising results so far, with no new HIV infections among hundreds of participants. And gay men are already ordering the drug online from overseas."
Campaign encourages gay men to have unprotected sex in attempt to boost sales of anti-HIV drug
"A guerrilla advertising campaign is encouraging gay men to have unprotected sex to promote a non-approved drug that combats HIV infection.
Large posters have been put up across Melbourne, prominently featuring a blue pill and the text: "YOU CAN F*** RAW. PrEP WORKS. NO MORE HIV."
A little-known activist group is behind the explicit message promoting condomless sex when using PrEP, an antiviral drug dubbed the HIV contraceptive that is readily available overseas but not in Australia.
Controversial posters promoting anti HIV drug PrEP.
Controversial posters promoting anti HIV drug PrEP. Photo: Justin McManus
Health experts have slammed the controversial ads for failing to promote safe sex and the importance of regular health screening, branding them "extremely unhelpful" and "completely wrong".
Sold as Truvada, PrEP is proven highly effective at blocking HIV transmission when taken daily. It is funded by the Australian government as a treatment for people with HIV, but not as a prevention. The drug is currently before the Therapeutic Goods Administration, but if approved is unlikely to be available through the Pharmaceutical Benefits Scheme for at least another 12 months.
Trials in Victoria, New South Wales and Queensland have shown promising results so far, with no new HIV infections among hundreds of participants. And gay men are already ordering the drug online from overseas."
