It's not just republicans having lost the middle class, it's about republicans losing support from women, gay Americans, African-Americans, and Hispanics – the consequence of a conservative agenda hostile to diversity and dissent.Republicans won the midterms. But they didn t win a mandate. - The Week
The Republican brand is tarnished. And if conservatives want to actually govern the country, and implement conservative policies, and not just perpetuate jobs for lobbyists and consultants, they can't just win elections. They need to win a mandate.
There are lots of reasons why the GOP brand is in such bad shape. But they all boil down to a very simple truth: Middle-class Americans, who decide elections and are the backbone of this country's social structure, no longer believe that the Republican Party is on their side. They're not sure what the Democrats have on offer; but they know they don't trust the Republicans
Whether you agree with him totally or not, he makes some good points. I watched a GOP talking head this morning and he COULD NOT tell the interviewer that the GOP stood for. But he could tell her how BAD Obama was. That line will be getting very old in 2016.