Flaw: People believe in totally ludicrous conspiracy theories. Explanation by Robert A. Goldberg, author of Enemies Within: The Culture of Conspiracy in Modern America If you ever read any conspiracy theories, theyre these police-blotter kinds of things. Conspiracy theories take circumstantial evidence and make it hard data -- to give clarity to ambiguity in a time of crisis. Rumor, hearsay, gaps in logic and evidence are used under the premise of conspiracy to prove what the theorists already believed. Americans buy into them because they assign responsibility. They allow us to point the finger at specific individuals and explain why they did something, how they did something, and, in that secret knowledge, they are arming believers with the ability to respond and mobilize. Conspiracy theories are ultimately about finding purpose and meaning.