Boeing latest ad is a PR hell

Discussion in 'Current Events' started by -Cp, Oct 2, 2005.

  1. -Cp
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    -Cp Senior Member

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    Personally, I LOVE this ad! :)

    It shows our "boys" landing on top of a mosque from an Osprey....

    Boeing and its joint-venture partner Bell Helicopter apologized yesterday for a magazine ad published a month ago — and again this week by mistake — depicting U.S. Special Forces troops rappelling from an Osprey aircraft onto the roof of a mosque.

    "It descends from the heavens. Ironically it unleashes hell," reads the ad, which ran this week in the National Journal and earlier in the Armed Forces Journal. The ad also stated: "Consider it a gift from above."

    The ad appears at a time when the United States is trying to improve its image in the Muslim world and Boeing seeks to sell its airplanes to Islamic countries.

    Boeing and Bell officials agreed that the ad — touting the capabilities of the vertical-lift Osprey aircraft — was ill-conceived and should never have been published.

    "We consider the ad offensive, regret its publication and apologize to those who, like us, are dismayed with its contents," said Mary Foerster, a vice president of communication's for Boeing's military side.

    Mike Cox, a Bell vice president, said the ad was developed by TM Advertising of Irving, Texas, and then initially released for publication by his company.

    "The bottom line is that the [Bell] people who approved this didn't have authority to approve it," Cox said.

    The company statements were released yesterday in response to an outcry from the Council on American-Islamic Relations, a Washington, D.C.-based Islamic civil-liberties group. The building depicted in the ad has an Arabic sign that translates as "Muhammad Mosque," according to the council.

    The ad may deepen concern overseas that the war on extremists is a war on Islam, said Corey Saylor, the council's government-affairs director. "This can be used by the extremists to reinforce that — and we certainly don't want that," he said.

    The ad image was spliced together by computer from various photographs. One picture was a shot of a Texas movie set, according to Cox. Another was a shot of Special Forces troops rappelling off a wall in California.

    "We didn't actually hover an Osprey over a mosque," Cox said.

    The Osprey can take off and land like a helicopter but has greater range. It has had a lengthy and difficult development, with three fatal crashes, once prompting concerns that it would be abandoned. But Congress has approved some $19 billion in contracts. Boeing is responsible for elements including the fuselage and digital avionics, while Bell is responsible for the wing, transmissions, rotor systems and engine installation.

    Bell's Cox said his company asked the TM ad agency to come up with an ad depicting the Osprey inserting soldiers into a restrictive, difficult-to-access area.

    TM officials yesterday declined to comment on their ad.

    Someone at Bell then gave approval to run the ad, according to Cox. It was first published about a month ago in the Armed Forces Journal, which has an audience that includes Pentagon officials and contractors.

    As soon as it was published, Boeing officials — alerted of trouble by their own advertising agency — telephoned Bell officials to express their distaste for the ad, according to Walt Rice, a Boeing spokesman.

    By then, five or six placements for the ad had already been booked in other magazines, Cox said. The ad was canceled in all of those publications, including the National Journal, which circulates widely in Congress and among Washington lobbyists.

    But due to an error, the National Journal mistakenly published the ad this week.

    "We had received specific direction from the agency representing Boeing/Bell to not run the ad," said Elizabeth Baker Keffer, executive vice president of National Journal, in a statement released yesterday to the American-Islamic council. "While the mistake was a simple human one, we accept full responsibility for the error. Moreover, we regret any negative impact on your organization and its members."

    The prompt damage control should help contain the public-relations fallout for Boeing and Bell, said Richard Aboulafia, an aviation and military analyst for the Teal Group of Fairfax, Va. Still, it amounts to a black eye.

    "You can explain this," Aboulafia said. "But people see what they want to see."


    [​IMG]

    http://seattletimes.nwsource.com/html/nationworld/2002532657_boeingad1m.html
     
  2. Nuc
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    Nuc Senior Member

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    Now the PC crowd has gotten completely out of control!!!!! :arabia: :arabia: :arabia: :arabia: :arabia: :arabia:
     
  3. rtwngAvngr
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    rtwngAvngr Guest

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    Hey look. It's the more moderate nuc, not as leftish as nucular, willing to call a spade a spade!
    :whip:
     
  4. Nuc
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    Nuc Senior Member

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    Sorry to disappoint you, but even in wartime religious structures are to be avoided. It is not cool to display images of the destruction of a mosque, synagogue, church, temple, cathedral or any such thing. To do it for commercial purposes is even more disgusting. As long as our government is one of Boeings biggest clients they should definitely avoid these kinds of images. Destruction of the large Buddha's in Afganistan nauseated the entire civilized world regardless of religious affiliation. Would you like it if you looked at a commercial and saw people bombing St. Peter's or the Mormon Tabernacle? Grow up Avngr.
     
  5. nbdysfu
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    nbdysfu Member

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    Can't really tell wether that's a mosque or someone's house. Could be an old Baathist palace? I'd say CAIR has way too much free time on its hands.

    All that aside, Ospreys kick tail. I was walking down a street in my city and I saw one floating quietly by a few hundred feet up. :salute:
     
  6. KarlMarx
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    KarlMarx Senior Member

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    Boeing's in a slump, no doubt. It seems as if, for the past several years, they can't do anything right.

    Since I work for their competitor, Lockheed-Martin, I should be somewhat amused by all of this. But, I'm not.... they just seem to be making a chain of bad decisions. Hopefully, that doesn't happen to Lockheed.

    About 2 years ago, two ex-Lockheed employees hired by Boeing were caught with several thousand Lockheed proprietary documents concerning a satellite contract that Boeing and Lockheed had been both competing on. As a result, the government took that contract away from Boeing and put if up for re-bid, but this time, Boeing was not allowed to compete (for obvious reasons).... not to mention that Lockheed sued Boeing for damages.
     
  7. -Cp
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    -Cp Senior Member

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    So what's the big deal about them landing on a mosque? Do you know how many of them were used by our enemy as hold-outs?

    We can attack a mosque - or any religious place - if it has been turned into a place of war by the enemy...
     
  8. Hagbard Celine
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    Hagbard Celine Senior Member

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    If you really can't see why this is inflammatory, just look at it from another point of view. Imagine if the Osprey (really cool plane by the way) was a flying carpet that was pictured hovering above the steeple of a church. And imagine if turbin-clad terrorists were pictured sliding down ropes holding machine guns on top of the church.

    Do you feel that rage building inside of you? Well that's the same rage that Muslims feel when they see armed soldiers descending upon a mosque.

    :tank: :firing: :arabia:

    Even the message is inflammatory. "Ironically it unleashes hell." To equate "hell" with a picure of a mosque, these guys knew what they were doing. Either that or they're complete idiots and did not take even a moment to consider the implications of the ad before they published it.
     
  9. -Cp
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    -Cp Senior Member

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    Right.. but last I checked the Muslims (our enemy) don't have Osprey's and Christians aren't turning Churches into places of war....
     
  10. Hagbard Celine
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    Hagbard Celine Senior Member

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    Cp, the "Muslims" aren't our enemy. Islam just happens to be the religion of our enemies. Most Muslims aren't terrorists. I'd say only one percent of them are. So that's an unfair generalization. And a xenophobic one and an ethnocentric one and an ignorant one.
     

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