Amazon patents the seamless white background

sameech

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May 12, 2014
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Saw this today and thought it might interest members of this forum.

Photographers furious after Amazon patents technique for seamless white background* - NY Daily News

.... Amazon’s patent details a “very clever and particular way” to capture images on a white background with a slight reflection on the subject, Rockwell says on his blog. The technique places the subject on a reflecting Plexiglass floor that blends seamlessly into the white background. It results in an image that leaves a slight reflection underneath the subject— with no need to make post-production edits on Photoshop.

“Ideas aren't patentable; implementations are,” Rockwell writes. “This means if you use this clever method for your studio shots, especially if you're an online retailer showcasing your wares, you might be hearing from Amazon.”

Read more: Photographers furious after Amazon patents technique for seamless white background* - NY Daily News
 

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