8 Psychological Tricks of Restaurant Menus

Discussion in 'Food & Wine' started by longknife, Sep 16, 2019.

  1. longknife
    Offline

    longknife Diamond Member

    Joined:
    Sep 21, 2012
    Messages:
    42,025
    Thanks Received:
    12,966
    Trophy Points:
    2,250
    Location:
    Sin City
    Ratings:
    +28,201
    [​IMG]

    All retailers have “tricks” to get you to buy what makes them the most profit. They’d be stupid not to.

    Here’s what restaurants – and fast food outlets – do:

    1. They limit your options.

    2. They add photos

    3. They manipulate prices

    4. They use expensive decoys

    5. They play with your eyes.

    6. They utilize colors

    7. They use fancy language

    8. They make you feel nostalgic

    Keep that in mind the next time you’re tempted to order “Grandma’s Chicken Soup.

    Details @ 8 Psychological Tricks of Restaurant Menus - Mental Floss - Pocket
     
    • Thank You! Thank You! x 1
  2. Crepitus
    Offline

    Crepitus Gold Member

    Joined:
    Mar 28, 2018
    Messages:
    24,123
    Thanks Received:
    1,924
    Trophy Points:
    290
    Ratings:
    +16,787
    Marketing 101. Not exactly a shocking revelation my friend.
     
    • Funny and Agree!! Funny and Agree!! x 2
    • Thank You! Thank You! x 1
  3. Natural Citizen
    Offline

    Natural Citizen Platinum Member

    Joined:
    Aug 8, 2016
    Messages:
    8,175
    Thanks Received:
    1,905
    Trophy Points:
    390
    Ratings:
    +7,514
    Longknife has good threads, though.
     
    • Agree Agree x 1
  4. toobfreak
    Online

    toobfreak Gold Member

    Joined:
    Apr 29, 2017
    Messages:
    19,759
    Thanks Received:
    3,740
    Trophy Points:
    290
    Ratings:
    +23,334

    I'm a really bad consumer. None of that shit works with me. Particularly offensive are the pictures and ads where they show a burger slavished with a thick piece of meat and tons of juicy topping piled high and what you actually get barely shows out of the bun. That crap ought to be illegal and why I don't do fast food. What they are advertising and promising the buyer they do not really get. The law ought to require that they show pictures of what you actually get! Then you might not buy it at all. o_O
     
    • Thank You! Thank You! x 2
    • Winner Winner x 2
    • Agree Agree x 1
  5. Crepitus
    Offline

    Crepitus Gold Member

    Joined:
    Mar 28, 2018
    Messages:
    24,123
    Thanks Received:
    1,924
    Trophy Points:
    290
    Ratings:
    +16,787
    I'm.not saying he doesn't.
     
  6. Natural Citizen
    Offline

    Natural Citizen Platinum Member

    Joined:
    Aug 8, 2016
    Messages:
    8,175
    Thanks Received:
    1,905
    Trophy Points:
    390
    Ratings:
    +7,514
    Yeah, I know. I was just casually speaking.
     
    • Agree Agree x 1
  7. Oddball
    Offline

    Oddball Unobtanium Member Supporting Member

    Joined:
    Jan 3, 2009
    Messages:
    57,426
    Thanks Received:
    12,237
    Trophy Points:
    2,190
    Location:
    Drinking wine, eating cheese, catching rays
    Ratings:
    +41,299
    I'm a shit consumer too...I almost always know what I want when walking into the joints.....The silly meaningless marketing buzz phrases like "signature crafted" actually turn me off.
     
    • Agree Agree x 1
  8. JOSweetHeart
    Offline

    JOSweetHeart Gold Member

    Joined:
    Jun 27, 2012
    Messages:
    11,601
    Thanks Received:
    1,940
    Trophy Points:
    255
    Location:
    East Tennessee
    Ratings:
    +4,389
    I don't know about the rest of the list, but I do believe this part of it.

    God bless you always!!!

    Holly
     
  9. iamwhatiseem
    Offline

    iamwhatiseem Gold Member

    Joined:
    Aug 19, 2010
    Messages:
    22,314
    Thanks Received:
    4,598
    Trophy Points:
    280
    Location:
    On a hill
    Ratings:
    +13,965
    Doesn't work on me because I don't eat fast food.
    Next
     
  10. Mr Clean
    Offline

    Mr Clean Gold Member

    Joined:
    Aug 23, 2009
    Messages:
    14,208
    Thanks Received:
    2,824
    Trophy Points:
    290
    Ratings:
    +7,861
    That shit always looks good on TV doesn’t it?
     

Share This Page