All retailers have “tricks” to get you to buy what makes them the most profit. They’d be stupid not to.
Here’s what restaurants – and fast food outlets – do:
1. They limit your options.
2. They add photos
3. They manipulate prices
4. They use expensive decoys
5. They play with your eyes.
6. They utilize colors
7. They use fancy language
8. They make you feel nostalgic
Keep that in mind the next time you’re tempted to order “Grandma’s Chicken Soup.”
Details @ 8 Psychological Tricks of Restaurant Menus - Mental Floss - Pocket