U.S. presidential candidate Barack Obama's campaign has bought $5 million worth of advertising time from NBC Universal to run TV spots during the Olympic Games, a source familiar with the deal said on Wednesday.
The package, believed to be an unprecedented political media buy for the Olympics, includes commercials that will run on the NBC network and cable channels such as USA, MSNBC and CNBC during the August broadcast of the Summer Games, the source said.
Obama campaign makes $5 mln Olympic ad buy - source | Deals | Regulatory News | Reuters
The package, believed to be an unprecedented political media buy for the Olympics, includes commercials that will run on the NBC network and cable channels such as USA, MSNBC and CNBC during the August broadcast of the Summer Games, the source said.
Obama campaign makes $5 mln Olympic ad buy - source | Deals | Regulatory News | Reuters