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Nigeria Becomes The First Country To Officially Ban The Use Of White Models In Advertising

AMart

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Seems really inclusive and not xenophobic.....

Representation matters and Nigeria is standing on it. Over the years, the faces and voices seen and heard in the country differed from who they were reaching. Foreign models and British accents were the default in campaigns and voiceovers. Soon, things will look and sound pretty different.

The recent decision from the Association of Advertising Agencies of Nigeria states that all advertisements, advertising and marketing communications materials should use only Nigerian models and voiceover artists.

Nigeria has had an undeniable boom or renaissance with a “new sense of pride” among young people, according to Steve Babaeko, president of the Association of Advertising Agencies of Nigeria, Atlanta Black Star reports. The local love has spread globally with the massive commercial success of Afrobeats and Nollywood cinema.

Although the global craving has increased, the local Nigerian marketing industry seems disconnected. The difficulty of finding one native model out of the 200 million has the country up in arms.

On Oct. 1, which also happens to be Nigeria’s Independence Day, the outright ban will expand upon an existing tariff, which requires advertisers to pay 100,000 naira, or around $240, for every foreign model.

The hope is that it will channel more creative projects into the country and help boost opportunities for native talent. The British agency AMV BBDO has already shot an African campaign. Their campaign for Guinness, “Black Shines Brightest,” was shot in Lagos with a Nigerian director and local models, reflecting the shift in the nation’s advertising industry.
 

1srelluc

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Wakanda Forever? :laughing0301:
 

OhPleaseJustQuit

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Seems really inclusive and not xenophobic.....

Representation matters and Nigeria is standing on it. Over the years, the faces and voices seen and heard in the country differed from who they were reaching. Foreign models and British accents were the default in campaigns and voiceovers. Soon, things will look and sound pretty different.

The recent decision from the Association of Advertising Agencies of Nigeria states that all advertisements, advertising and marketing communications materials should use only Nigerian models and voiceover artists.

Nigeria has had an undeniable boom or renaissance with a “new sense of pride” among young people, according to Steve Babaeko, president of the Association of Advertising Agencies of Nigeria, Atlanta Black Star reports. The local love has spread globally with the massive commercial success of Afrobeats and Nollywood cinema.

Although the global craving has increased, the local Nigerian marketing industry seems disconnected. The difficulty of finding one native model out of the 200 million has the country up in arms.

On Oct. 1, which also happens to be Nigeria’s Independence Day, the outright ban will expand upon an existing tariff, which requires advertisers to pay 100,000 naira, or around $240, for every foreign model.

The hope is that it will channel more creative projects into the country and help boost opportunities for native talent. The British agency AMV BBDO has already shot an African campaign. Their campaign for Guinness, “Black Shines Brightest,” was shot in Lagos with a Nigerian director and local models, reflecting the shift in the nation’s advertising industry.
Cool. the more the black world hates whites, the easier it'll be when the time comes.
 

Death Angel

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How about White Nigerian models? Can't they get a job in their own country or will they be forced to look for work in Burkina Faso and Coit D'Ivore?
There is no white population. But that's okay. Multiculturalism is a white thing, born of guilt for white success
 

Polishprince

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There is no white population. But that's okay. Multiculturalism is a white thing, born of guilt for white success


If there are no white models in Nigeria, it seems like sort of a pointless law to ban them. I guess this kind of legislation will discourage the immigration of honky models to this part of West Africa, but is this something that there is a big call for anyhow?
 

Death Angel

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If there are no white models in Nigeria, it seems like sort of a pointless law to ban them. I guess this kind of legislation will discourage the immigration of honky models to this part of West Africa, but is this something that there is a big call for anyhow?
I took it differently. No "imports" of beautiful Scandinavian/European models. Print, television, etc.
 

Likkmee

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Seems really inclusive and not xenophobic.....

Representation matters and Nigeria is standing on it. Over the years, the faces and voices seen and heard in the country differed from who they were reaching. Foreign models and British accents were the default in campaigns and voiceovers. Soon, things will look and sound pretty different.

The recent decision from the Association of Advertising Agencies of Nigeria states that all advertisements, advertising and marketing communications materials should use only Nigerian models and voiceover artists.

Nigeria has had an undeniable boom or renaissance with a “new sense of pride” among young people, according to Steve Babaeko, president of the Association of Advertising Agencies of Nigeria, Atlanta Black Star reports. The local love has spread globally with the massive commercial success of Afrobeats and Nollywood cinema.

Although the global craving has increased, the local Nigerian marketing industry seems disconnected. The difficulty of finding one native model out of the 200 million has the country up in arms.

On Oct. 1, which also happens to be Nigeria’s Independence Day, the outright ban will expand upon an existing tariff, which requires advertisers to pay 100,000 naira, or around $240, for every foreign model.

The hope is that it will channel more creative projects into the country and help boost opportunities for native talent. The British agency AMV BBDO has already shot an African campaign. Their campaign for Guinness, “Black Shines Brightest,” was shot in Lagos with a Nigerian director and local models, reflecting the shift in the nation’s advertising industry.
Blancofobia !
 

Death Angel

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White is more beautiful
 

Litwin

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Ban The Use Of White Models In Advertising


ulta racism , but nobody cares ....
 

monkrules

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Too bad we can't retaliate by banning all blacks from appearing in any of our media.

That would be fair. And it would result in a VAST, and immediate improvement in our media.
 

xyz

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Africa has a problem with a lot of women buying skin whitening products, many of which are hazardous to the health of the women using them.

I consider Nigeria's decision as a good step.
 

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