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News and UndernewsPlus--McCain's secret friends?
By Mickey Kaus
Updated Friday, Dec. 21, 2007, at 6:55 AM ET
The Matrix: Room Eight's Jerry Skurnick has suggested that the electoarate is splitting into two diverging parts--people who follow politics and people who don't--with the people who follow politics much better informed than the were before (thanks to cable, web, etc.) and the people who don't follow politics less well informed (they used to get at least some information from Walter Cronkite). That certainly rings true to me. And it may, as Skurnick claims, explain some of the new volatility in polling--e.g., when the uninformed majority suddenly discovers, say, that Rudy Giuliani has been married three times.
But there's a second way to divide the electorate that asks how the voters inform themselves. Do they rely on the traditional Mainstream Media (MSM), or do they get their political information from the Web, from cable news, from the tabloids, etc. This division may have once seemed unimportant, but it doesn't anymore--its seriousness is suggested by the MSM's impressive resistance to stories bubbling up from the blogs and the tabs that don't meet MSM standards (putting aside whether you regard those standards as high or merely idiosyncratic). "Rielle Hunter"--the woman whom the National Enquirer alleges was John Edwards' mistress--was the top-searched name on the MSN site at one point Thursday, I'm told. Meanwhile, in the traditional mainstream press, 'Rielle Hunter" was mentioned only ... well, zero times.
Of the two ways to divide the electorate, the second is arguably more important. After all, even those who don't follow politics, will eventually inform themselves before the election.** But if the MSM/Web barrier remains as robust as it's been, those who inform themselves from the MSM will find out something different, when they finally tune in, than those who go to the Web and learn both the news and what might be called the "undernews." *** If you're thinking of voting as a Democrat in Iowa or New Hampshire, you might watch NBC and never know about this messy Rielle Hunter business. Or you might read DailyKos know the whole allegation plus the arguments against it plus seven theories about how it came to light. That knowledge might cause voters to vote against Edwards or to vote for him--but either way first they have to find out.
....
My guess is that Skurnick's largest group--those who don't normally follow politics--will by and large continue in 2008 to get their "free media" from the conventional press. That means they won't, by and large, learn the undernews. The MSM will still dominate this election. But not the next one.
