George Wallace and the Segregation Strategy of 1968

Hawk1981

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Apr 1, 2020
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The 1968 presidential campaign was difficult and tumultuous. President Lyndon Johnson had been the early front-runner for the Democratic Party nomination, but withdrew from the race when anti-Vietnam War candidate Eugene McCarthy came in second place in the New Hampshire primary. McCarthy, Robert Kennedy and Vice President Hubert Humphrey emerged as the three major candidates for the Democrats. Humphrey secured the nomination after Kennedy's assassination. Richard Nixon emerged from the pack of Republicans ahead of Nelson Rockefeller, Ronald Reagan and others to win his party's nomination.

The election year was marked by civil disorder and rioting in the major cities subsequent to the assassination of civil rights leader Martin Luther King, Jr, and widespread opposition to the Vietnam War on the nation's college campuses. The convention in Chicago to nominate Hubert Humphrey was also marred by rioting.

Mounting a major third party presidential campaign effort as the candidate for the American Independent Party was Governor George Wallace of Alabama. Governor Wallace had made a national reputation as a vocal opponent of racial integration. In his inaugural speech as governor of Alabama in 1963, standing on the same spot where Jefferson Davis was sworn in as president of the Confederate States of America in 1861, Wallace said, "In the name of the greatest people that have ever trod this earth, I draw the line in the dust and toss the gauntlet before the feet of tyranny, and I say segregation now, segregation tomorrow, segregation forever."

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Wallace emphasized the connection between state's rights and racial segregation. During his administration as governor, he used speeches and created crises to provoke federal intervention. In the summer of 1963, he took his 'Stand in the Schoolhouse Door' in an attempt to prevent the integration of the University of Alabama. That fall he tried to stop the integration of public schools in Huntsville, Alabama.

Wallace ran for the 1964 Democratic presidential nomination and had some success attracting voters with his opposition to integration and tough approach on crime. He was noted for his strong oratory, and in a memorable speech given in Cincinnati had to quickly move to calm the crowd down when they leaped to their feet after Wallace shouted "When you and I start marching and demonstrating and carrying signs, we will close every highway in the country!"

Wallace carried on an adversarial relationship with the press that was noted in South Carolina where he received an honorary doctorate in the spring of 1964 from Bob Jones University. The citation read at the commencement said, "Men who have fought for truth and righteousness have always been slandered, maligned, and misrepresented. The American press in its attacks upon Governor Wallace has demonstrated that it is no longer free, American, or honest. But you, Mr. Governor, have demonstrated not only by the overwhelming victories in the recent elections in your own state of Alabama but also in the showing which you have made in states long dominated by cheap demagogues and selfish radicals that there is still in America love for freedom, hard common sense, and at least some hope for the preservation of our constitutional liberties."

As the American Independent Party candidate for president in 1968, Wallace hoped to prevent either of the major party candidates from winning an electoral college victory. With the election thrown to the House of Representatives, Wallace could become a power broker and lead the southern states in a drive to end federal efforts at desegregation. The campaign for state's rights and "Law and Order" were understood to symbolize southern resistance to civil rights. The campaign was actively supported by a number of extremist groups, White Citizen's Councils and the white supremacist Liberty Lobby. While not openly seeking the support of these groups, Wallace did not refuse it.

The Wallace platform included generous increases for beneficiaries of Social Security and Medicare. He hoped to appeal to labor, as governor he had actively courted companies to locate plants in his state through the use of tax benefits. His foreign policy positions set him apart from Nixon and Humphrey with his calls to end foreign aid, and demands that America's European and Asian allies pay more for their defense. Wallace pledged an immediate withdrawal of US troops from Vietnam if the war was determined to be unwinnable within 90 days of his taking office.

Wallace ran a strong campaign in the Deep South, eventually winning 46 electoral votes. But he was also strong in a number of industrial districts in the North. His appeal to blue collar workers was damaging to Humphrey's campaign in several northern states, including Ohio, New Jersey, and Michigan.

The election resulted in a decisive electoral vote win for Richard Nixon, with a small victory margin in number of voters. The strategy to throw the election to the House of Representatives was not successful due in part to a late surge in voter support for the Humphrey who drew voters away from Wallace when Wallace's running mate, Curtis LeMay made several remarks in favor of the unlimited use of nuclear weapons and advocating non-conservative stands favoring birth control and legal abortion.
 
Wallace needed a running-mate to meet the requirements to be displayed on many state's ballots, but he had trouble finding someone to run with him. Given his strategy to play spoiler, he probably would have preferred to run alone so that he would be the sole deliverer of his political message.

He and his staff created a list that included John Wayne, J Edgar Hoover, and KFC founder Harlan Sanders. Among the serious candidates were Eisenhower's Secretary of Agriculture Ezra Taft Benson, former baseball commissioner and Kentucky governor Happy Chandler, and General Curtis LeMay. Chandler was disqualified as being too liberal and Benson declined because of his obligations to the Mormon Church.

LeMay initially declined because he was fearful of being labeled a racist if he joined the campaign. He was talked into the role because of his dislike of the defense policies of the Johnson administration.
 
In the 1964 election, Wallace apparently made a proposal to the Goldwater campaign that he would switch parties and become a Republican if he was named as Goldwater's running-mate. Senator Goldwater reportedly turned down the offer because Wallace was not popular outside of the deep South.

The major impact of the Wallace campaign in 1968 was his startling appeal to millions of alienated white voters and along with Nixon's campaign, the inroads made into the New Deal coalition. This result coupled with Senator Barry Goldwater's success in the South in the 1964 election was not lost on Republican strategists who would successfully adopt toned down versions of Wallace's social and racial issues platform for a "Southern Strategy" in future political campaigns.
 
George Wallace went on to run for the presidential nomination again in 1972, as a Democrat. Announcing that he was no longer a segregationist and maintaining that he had always been a "moderate" on racial matters, he had some early success in the primaries winning in Florida, Tennessee, North Carolina, Maryland, and Michigan. On May 15, 1972, he was shot while campaigning in Laurel, Maryland leaving him paralyzed from the waist down for the rest of his life.

He made a final run for the Democratic presidential nomination in 1976, but was only able to win the primaries in Mississippi, Alabama and South Carolina. He dropped out of the race in June and endorsed the eventual presidential winner, Jimmy Carter.

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Wallace needed a running-mate to meet the requirements to be displayed on many state's ballots, but he had trouble finding someone to run with him. Given his strategy to play spoiler, he probably would have preferred to run alone so that he would be the sole deliverer of his political message.

He and his staff created a list that included John Wayne, J Edgar Hoover, and KFC founder Harlan Sanders. Among the serious candidates were Eisenhower's Secretary of Agriculture Ezra Taft Benson, former baseball commissioner and Kentucky governor Happy Chandler, and General Curtis LeMay. Chandler was disqualified as being too liberal and Benson declined because of his obligations to the Mormon Church.

LeMay initially declined because he was fearful of being labeled a racist if he joined the campaign. He was talked into the role because of his dislike of the defense policies of the Johnson administration.

There is the problem with every political effort that employs a single individual that "would have preferred to run alone." Whether people prefer it or not, those who have the ability to get the peoples attention end up running alone and / or being the singular individual that props up the cause. Be it George Wallace, Ron Paul, or even Donald Trump, IF they have a cause, it requires some kind of identifiable platform and a steady stream of fresh blood learning the talking points, strategies and the goals / objectives. Otherwise the effort dies with that individual; someone else comes along with a similar plan and starts the effort off from scratch. Meanwhile the liberal left has fresh blood, a consistent message and they take what they want incrementally.
 
Keep in mind that Wallace was a democrat. The prevailing democrat agenda was segregation and bigotry. Some nut case ended up shooting Wallace and that was the end of his challenge to the democrat establishment.
 
Keep in mind that Wallace was a democrat. The prevailing democrat agenda was segregation and bigotry. Some nut case ended up shooting Wallace and that was the end of his challenge to the democrat establishment.
That was all changing since 1964 and why Wallace ended up going third party.



How the MS Freedom Democratic Party started ft. Fannie Lou Hamer
 
konradv says:
That was all changing since 1964 and why Wallace ended up going third party.

Thanks for this reminder.
I was just a kid in those days, but I remember
watching all this with eyes wide open in amazement.
“Freedom Summer” was a confusing time for a white kid
who had just heard about a place called ... Vietnam.
 
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That it was, an especially confusing time
konradv says:
That was all changing since 1964 and why Wallace ended up going third party.

Thanks for this reminder.
I was just a kid in those days, but I remember
watching all this with eyes wide open in amazement.
“Freedom Summer” was a confusing time for a white kid
who had just heard about a place called ... Vietnam.


for a white kid growing up in Central Alabama.
 
LeMay was a war criminal who should have been in jail for life after WW II.

Wallace was grossly wrong and pathetic in his opposition to desegregation, but he was on solid ground in his opposition to forced busing. Just as the government has no right to prevent black kids from attending the public school in their area, so the government has no right to forcefully bus black and white kids to schools far away from their homes when there are other schools much closer to them.
 

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