Media Bias Basics
Seventy million Americans rely on broadcast television for their news. They form opinions based on what they hear and see and to a lesser extent, read. Since citizens cannot cast informed votes or make knowledgeable decisions on matters of public policy if the information on which they depend is distorted, it is vital to American democracy that television news and other media be fair and unbiased.
Conservatives believe the mass media, predominantly television news programs, slant reports in favor of the liberal position on issues. Most Americans agree, as the data below indicate. Yet many members of the media continue to deny a liberal bias.
Evidence of how hard journalists lean to the left was provided by S. Robert Lichter, then with George Washington University, in his groundbreaking 1980 survey of the media elite. Lichter's findings were authoritatively confirmed by the American Association of Newspaper Editors (ASNE) in 1988 and 1997 surveys. The most recent ASNE study surveyed 1,037 newspaper reporters found 61 percent identified themselves as/leaning "liberal/Democratic" compared to only 15 percent who identified themselves as/leaning "conservative/Republican."
With the political preferences of the press no longer secret, members of the media argued while personally liberal, they are professionally neutral. They argued their opinions do not matter because as professional journalists, they report what they observe without letting their opinions affect their judgment. But being a journalist is not like being a surveillance camera at an ATM, faithfully recording every scene for future playback. Journalists make subjective decisions every minute of their professional lives. They choose what to cover and what not to cover, which sources are credible and which are not, which quotes to use in a story and which to toss out.
Liberal bias in the news media is a reality. It is not the result of a vast left-wing conspiracy; journalists do not meet secretly to plot how to slant their news reports. But everyday pack journalism often creates an unconscious "groupthink" mentality that taints news coverage and allows only one side of a debate to receive a fair hearing. When that happens, the truth suffers. That is why it is so important news media reports be politically balanced, not biased.
The Media Research Center regularly documents the national media's ongoing liberal bias and has since 1987. For a look at media bias in the last decade, the last year or even last night, check the MRC homepage.
The information that follows relays the political composition of the media voting patterns, political affiliations and beliefs as expressed to researchers by the reporters themselves. This is followed by a review of public opinion on liberal media bias, and what members of the media have said about liberal media bias, and a guide to how to identify liberal media bias.
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"81 percent of the journalists interviewed voted for the Democratic presidential candidate in every election between 1964 and 1976."
" Over the 16-year period, the Republican candidate always received less than 20 percent of the medias vote."
"44 percent of journalists identified themselves as Democrats, compared to only 16 percent who tagged themselves as Republican."
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"At newspapers with more than 50,000 circulation, 65 percent of the staffs were liberal/Democrat or leaned that way. The split at papers of less than 50,000 was less pronounced though still significant, with 51 percent of staffs identifying as liberal/Democrat compared to 23 percent who identified as conservative/Republican."
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Most Recent Data: Six Percent of Press Conservative
The "National Survey of the Role of Polls in Policymaking" [full report in PDF], completed by Princeton Survey Research Associates for the Kaiser Family Foundation in collaboration with Public Perspective, a magazine published by the Roper Center for Public Opinion Research, was released in late June 2001.
The poll questioned 1,206 members of the public, 300 "policymakers" and 301 "media professionals, including reporters and editors from top newspapers, TV and radio networks, news services and news magazines." Significant findings from the survey of media professionals appear below.
Business Reporters Are Reporters, Too
A 1988 poll by the Journalist and Financial Reporting, a New York-based newsletter, surveyed 151 business reporters from over 30 publications ranging from the Los Angeles Times, Washington Post, USA Today, New York Times and Chicago Tribune to Money, Fortune and Business Week. The survey found that newspaper and magazine business reporters are as liberal as their colleagues covering politics.
"54 percent identified themselves as Democrats, barely 10 percent as Republicans."
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In 1995, Kenneth Walsh, a reporter for U.S. News & World Report, polled 28 of his fellow White House correspondents from the four TV networks, the Los Angeles Times, New York Times, USA Today, Washington Post, Copley, Cox, Hearst, Knight-Ridder, plus Newsweek, Time and U.S. News & World Report, about their presidential voting patterns for his 1996 book "Feeding the Beast: The White House versus the Press." As reported in the MRC's June 1996 MediaWatch, Walsh counted 50 votes by White House correspondents for the Democratic entry compared to just seven for the Republican.
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"There is a liberal bias. Its demonstrable. You look at some statistics. About 85 percent of the reporters who cover the White House vote Democratic, they have for a long time. There is a, particularly at the networks, at the lower levels, among the editors and the so-called infrastructure, there is a liberal bias. There is a liberal bias at Newsweek, the magazine I work for - most of the people who work at Newsweek live on the upper West Side in New York and they have a liberal bias....[ABC White House reporter] Brit Humes bosses are liberal and theyre always quietly denouncing him as being a right-wing nut." Newsweek Washington Bureau Chief Evan Thomas in an admission on Inside Washington, May 12, 1996.
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"There are lots of reasons fewer people are watching network news, and one of them, Im more convinced than ever, is that our viewers simply dont trust us. And for good reason. The old argument that the networks and other `media elites have a liberal bias is so blatantly true that its hardly worth discussing anymore. No, we dont sit around in dark corners and plan strategies on how were going to slant the news. We dont have to. It comes naturally to most reporters.....Mr. Engbergs report set new standards for bias....Can you imagine, in your wildest dreams, a network news reporter calling Hillary Clintons health care plan 'wacky?...
"Reality Check suggests the viewers are going to get the facts. And then they can make up their mind. As Mr. Engberg might put it: `Time Out! Youd have a better chance of getting the facts someplace else -- like Albania." CBS reporter Bernard Goldberg on an anti-flat tax story by CBS reporter Eric Engberg, February 13, 1996 Wall Street Journal op-ed.
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"I think we are aware, as everybody who works in the media is, that the old stereotype of the liberal bent happens to be true, and were making a concerted effort to really look for more from the other, without being ponderous or lecturing or trying to convert people to another way of thinking." ABC World News Tonight Executive Producer Emily Rooney, September 27, 1993 Electronic Media.
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Two recent national surveys on media bias have yielded surprising results. A large percentage of newspaper editors admit there is liberal bias in their own backyards newspapers and even more find bias in television and radio stations.
First, in September 1992, the Newspaper Association of America (NAA) commissioned a poll of 94 editors, 89 publishers and 22 executives carrying both titles, asking "Do you believe there's bias in the general media's political coverage?" Highlights of the NAA survey were featured in the MRC's June 1993 MediaWatch.
http://secure.mediaresearch.org/news/MediaBiasBasics.html
Seventy million Americans rely on broadcast television for their news. They form opinions based on what they hear and see and to a lesser extent, read. Since citizens cannot cast informed votes or make knowledgeable decisions on matters of public policy if the information on which they depend is distorted, it is vital to American democracy that television news and other media be fair and unbiased.
Conservatives believe the mass media, predominantly television news programs, slant reports in favor of the liberal position on issues. Most Americans agree, as the data below indicate. Yet many members of the media continue to deny a liberal bias.
Evidence of how hard journalists lean to the left was provided by S. Robert Lichter, then with George Washington University, in his groundbreaking 1980 survey of the media elite. Lichter's findings were authoritatively confirmed by the American Association of Newspaper Editors (ASNE) in 1988 and 1997 surveys. The most recent ASNE study surveyed 1,037 newspaper reporters found 61 percent identified themselves as/leaning "liberal/Democratic" compared to only 15 percent who identified themselves as/leaning "conservative/Republican."
With the political preferences of the press no longer secret, members of the media argued while personally liberal, they are professionally neutral. They argued their opinions do not matter because as professional journalists, they report what they observe without letting their opinions affect their judgment. But being a journalist is not like being a surveillance camera at an ATM, faithfully recording every scene for future playback. Journalists make subjective decisions every minute of their professional lives. They choose what to cover and what not to cover, which sources are credible and which are not, which quotes to use in a story and which to toss out.
Liberal bias in the news media is a reality. It is not the result of a vast left-wing conspiracy; journalists do not meet secretly to plot how to slant their news reports. But everyday pack journalism often creates an unconscious "groupthink" mentality that taints news coverage and allows only one side of a debate to receive a fair hearing. When that happens, the truth suffers. That is why it is so important news media reports be politically balanced, not biased.
The Media Research Center regularly documents the national media's ongoing liberal bias and has since 1987. For a look at media bias in the last decade, the last year or even last night, check the MRC homepage.
The information that follows relays the political composition of the media voting patterns, political affiliations and beliefs as expressed to researchers by the reporters themselves. This is followed by a review of public opinion on liberal media bias, and what members of the media have said about liberal media bias, and a guide to how to identify liberal media bias.
----------------------------------------------------
"81 percent of the journalists interviewed voted for the Democratic presidential candidate in every election between 1964 and 1976."
" Over the 16-year period, the Republican candidate always received less than 20 percent of the medias vote."
"44 percent of journalists identified themselves as Democrats, compared to only 16 percent who tagged themselves as Republican."
-------------------------------------------------------
"At newspapers with more than 50,000 circulation, 65 percent of the staffs were liberal/Democrat or leaned that way. The split at papers of less than 50,000 was less pronounced though still significant, with 51 percent of staffs identifying as liberal/Democrat compared to 23 percent who identified as conservative/Republican."
--------------------------------------------------------
Most Recent Data: Six Percent of Press Conservative
The "National Survey of the Role of Polls in Policymaking" [full report in PDF], completed by Princeton Survey Research Associates for the Kaiser Family Foundation in collaboration with Public Perspective, a magazine published by the Roper Center for Public Opinion Research, was released in late June 2001.
The poll questioned 1,206 members of the public, 300 "policymakers" and 301 "media professionals, including reporters and editors from top newspapers, TV and radio networks, news services and news magazines." Significant findings from the survey of media professionals appear below.
Business Reporters Are Reporters, Too
A 1988 poll by the Journalist and Financial Reporting, a New York-based newsletter, surveyed 151 business reporters from over 30 publications ranging from the Los Angeles Times, Washington Post, USA Today, New York Times and Chicago Tribune to Money, Fortune and Business Week. The survey found that newspaper and magazine business reporters are as liberal as their colleagues covering politics.
"54 percent identified themselves as Democrats, barely 10 percent as Republicans."
-----------------------------------------------------------
In 1995, Kenneth Walsh, a reporter for U.S. News & World Report, polled 28 of his fellow White House correspondents from the four TV networks, the Los Angeles Times, New York Times, USA Today, Washington Post, Copley, Cox, Hearst, Knight-Ridder, plus Newsweek, Time and U.S. News & World Report, about their presidential voting patterns for his 1996 book "Feeding the Beast: The White House versus the Press." As reported in the MRC's June 1996 MediaWatch, Walsh counted 50 votes by White House correspondents for the Democratic entry compared to just seven for the Republican.
--------------------------------------------------------------
"There is a liberal bias. Its demonstrable. You look at some statistics. About 85 percent of the reporters who cover the White House vote Democratic, they have for a long time. There is a, particularly at the networks, at the lower levels, among the editors and the so-called infrastructure, there is a liberal bias. There is a liberal bias at Newsweek, the magazine I work for - most of the people who work at Newsweek live on the upper West Side in New York and they have a liberal bias....[ABC White House reporter] Brit Humes bosses are liberal and theyre always quietly denouncing him as being a right-wing nut." Newsweek Washington Bureau Chief Evan Thomas in an admission on Inside Washington, May 12, 1996.
---------------------------------------------------------------
"There are lots of reasons fewer people are watching network news, and one of them, Im more convinced than ever, is that our viewers simply dont trust us. And for good reason. The old argument that the networks and other `media elites have a liberal bias is so blatantly true that its hardly worth discussing anymore. No, we dont sit around in dark corners and plan strategies on how were going to slant the news. We dont have to. It comes naturally to most reporters.....Mr. Engbergs report set new standards for bias....Can you imagine, in your wildest dreams, a network news reporter calling Hillary Clintons health care plan 'wacky?...
"Reality Check suggests the viewers are going to get the facts. And then they can make up their mind. As Mr. Engberg might put it: `Time Out! Youd have a better chance of getting the facts someplace else -- like Albania." CBS reporter Bernard Goldberg on an anti-flat tax story by CBS reporter Eric Engberg, February 13, 1996 Wall Street Journal op-ed.
-------------------------------------------------------------------
"I think we are aware, as everybody who works in the media is, that the old stereotype of the liberal bent happens to be true, and were making a concerted effort to really look for more from the other, without being ponderous or lecturing or trying to convert people to another way of thinking." ABC World News Tonight Executive Producer Emily Rooney, September 27, 1993 Electronic Media.
-------------------------------------------------------------------
Two recent national surveys on media bias have yielded surprising results. A large percentage of newspaper editors admit there is liberal bias in their own backyards newspapers and even more find bias in television and radio stations.
First, in September 1992, the Newspaper Association of America (NAA) commissioned a poll of 94 editors, 89 publishers and 22 executives carrying both titles, asking "Do you believe there's bias in the general media's political coverage?" Highlights of the NAA survey were featured in the MRC's June 1993 MediaWatch.
http://secure.mediaresearch.org/news/MediaBiasBasics.html