I remain amazed at how many "proponents of Capitalism" have a complete failure of understanding as to how it works. If a consumer, or even a group of consumers, fail to like how a business is run they have the right to refuse to frequent that business. If the shopowner feels the consumer demands are unreasonable, they have the right to ignore the consumer and continue business as usual.
This isn't rocket science. It's the actual mechanism by which the free market runs. Pretending otherwise shows you fail to understand even the basic mechanisms of capitalism.
I've tried to help you out doc, but sadly I'm coming up empty as well .
People are using the broad term "threat" to sensationalize the event, as if threatening to no longer buy a product or service has any negative moral attachment to it.