My focus has always been on eliminating television’s adverting tax deduction; so I never gave this one a thought:
Even in print journalism’s heyday it was the least effective way of advertising anything. Print as a propaganda force died the day television replaced radio in America’s households. (Radios lives on in automobiles.) In short: There is no reason to shoot a corpse:
The practice of posting legal notices in newspapers has been a billion-dollar boondoggle for newspapers since the 19th century.
From the Associated Press:
XXXXX
From the Associated Press:
TRENTON, N.J. (AP) -- As classified advertising, once the lifeblood of newspapers, has dried up, one constant has remained: a thick daily listing of government public notices. But legislative fights have put that at risk.
Even in print journalism’s heyday it was the least effective way of advertising anything. Print as a propaganda force died the day television replaced radio in America’s households. (Radios lives on in automobiles.) In short: There is no reason to shoot a corpse:
Newspaper circulation is under 50 million in a nation of 320 million.
Rare is the citizen who actually reads these legal notices.
Rare is the citizen who actually reads these legal notices.