Because its too expensive. Do you know that it is cheaper to buy a jumbo bag of potato chips and a 2 litre bottle of coke than it is to buy a loaf of bread and a bottle of water? Ever got those catalogues in the mail with the latest specials from your local supermarket? How many times do you see soft drinks, chocolate, chips and cakes discounted, sometimes by up to 50%? Compare that to how many times you see a price reduction on healthy foods, like apples, oranges, bananas, and bottled water. In KFC the other day, it was cheaper for me to buy a burger, a piece of chicken, three wings, a small popcorn chicken, a regular chips, a regular gravy and a can of Pepsi than it was to buy a salad and a bottle of water. I wanted a salad and a water, but when I compared the prices, I wondered why I should spend more money on a healthy item when I can get the unhealthy food a lot cheaper? How many other families see this problem? How about no discounts on junk food, and discounts only on healthy foods? I never used to understand why people claimed they couldn't afford healthy foods, but I understand now, because its true.