In this campaign season, political reporters have been shucking the old he-said-she-said formulation and directly declaring that certain claims are false. This new approach was signaled on Sunday, when, as James Fallows has noted, The New York Times, in a front-page story, flatly stated that a Romney ad was "falsely charging that Mr. Obama has 'quietly announced' plans to eliminate work and job training requirements for welfare beneficiaries." But what if it turns out that when the press calls a lie a lie, nobody cares? Here in Tampa, the new assertiveness is getting its first test on a big stage, and so far the results are not encouraging. As Ben Smith of BuzzFeed has pointed out, the Romney campaign is simply swatting aside the media's objections to its welfare ad: "We're not going to let our campaign be dictated by fact-checkers," said Neil Newhouse, a Romney pollster. 'We're Not Going to Let Our Campaign Be Dictated by Fact-Checkers' - James Bennet - The Atlantic What?? What in the hell is wrong with these people?? Don't they want to try and win this election fair and square?? Guess not.