WalMart Wine Label

MaggieMae

Reality bits
Apr 3, 2009
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1,635
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Wal-Mart announced that sometime in 2010 it will begin offering
customers a new discount item...Walmart's own brand of wine. The
world's largest retail chain is rumored to be teaming up with Ernest &
Julio Gallo Winery of California to produce the spirits at an affordable
price in the $2 to $5 range.

Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart
brand into their shopping carts, but "There is a market for inexpensive
wine,"
said Kathy Micken, professor of marketing at University of
Arkansas , Bentonville. "However, branding will be very important."

Customer surveys were conducted to determine the most attractive name for the Walmart wine brands and varieties.

The top surveyed names in order of popularity were:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe it's Not Vinegar

2. Grape Expectations

1. Nasti Spumante

The beauty of Walmart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).

P.S. Don't bother writing back to tell me that this is a hoax. I know
possum is not white meat.
 

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