Dschrute3
Gold Member
- Dec 10, 2016
- 15,572
- 1,870
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Very interesting article by Thomas Luongo on Donald Trump's significant progress in capturing more African American support.
âYouâre gonna need a bigger boatâ
â Jaws
Do you remember the Zune? I barely do.
Do you remember the iPod? Silly question.
The iPod changed everything.
While the Zune was technically superior in nearly every way to the iPod, the iPod became a phenomenon. And then it became the iPhone and the rest was history.
Why? Because Apple focused on how the iPod made your life better.
In marketing there is something called âThe Chasm.â Itâs an idea put forth by Geoffrey Moore in the early 90âs. Getting 16% market share is easy. There are nearly always one in six people who are willing to adopt the new or different thing.
But, to become a social phenomenon that ânew thingâ has to âcross the chasmâ by shifting the marketing message from its newness and superiority to why this ânew thingâ will make your life better.
The message has to appeal to peopleâs sense of shared experience and community. And if that shift is successful your product or message will âcross the chasmâ and see mass adoption.
Conditions have to be right and the message aligned perfectly with them.
If you do your new thing will explode in the public consciousness literally overnight...
Read More:
Trump Crossing the Black Chasm - LewRockwell LewRockwell.com
âYouâre gonna need a bigger boatâ
â Jaws
Do you remember the Zune? I barely do.
Do you remember the iPod? Silly question.
The iPod changed everything.
While the Zune was technically superior in nearly every way to the iPod, the iPod became a phenomenon. And then it became the iPhone and the rest was history.
Why? Because Apple focused on how the iPod made your life better.
In marketing there is something called âThe Chasm.â Itâs an idea put forth by Geoffrey Moore in the early 90âs. Getting 16% market share is easy. There are nearly always one in six people who are willing to adopt the new or different thing.
But, to become a social phenomenon that ânew thingâ has to âcross the chasmâ by shifting the marketing message from its newness and superiority to why this ânew thingâ will make your life better.
The message has to appeal to peopleâs sense of shared experience and community. And if that shift is successful your product or message will âcross the chasmâ and see mass adoption.
Conditions have to be right and the message aligned perfectly with them.
If you do your new thing will explode in the public consciousness literally overnight...
Read More:
Trump Crossing the Black Chasm - LewRockwell LewRockwell.com