barryqwalsh
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- Sep 30, 2014
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Business inspiration can come from the funniest places. A spoof article on satirical news website the Ulster Fry has led to the “world’s first” crisp sandwich shop.
Earlier this month, Seamus O’Shea and Billy McWilliams penned a joke article for The Ulster Fry about “a new restaurant aiming to give a trendy makeover to that staple of the Northern Irish dinner table – the humble crisp sandwich”.
The story went viral on social media, and several media organisations picked it up not realising it was a joke.
However, what started as a spoof, quickly became a reality, when Belfast businessman Andrew McMenamin decided to transform his cafe into a real-life crisp sandwich shop.
Belfast crisp sandwich shop makes a packet in first week of trading
Earlier this month, Seamus O’Shea and Billy McWilliams penned a joke article for The Ulster Fry about “a new restaurant aiming to give a trendy makeover to that staple of the Northern Irish dinner table – the humble crisp sandwich”.
The story went viral on social media, and several media organisations picked it up not realising it was a joke.
However, what started as a spoof, quickly became a reality, when Belfast businessman Andrew McMenamin decided to transform his cafe into a real-life crisp sandwich shop.
Belfast crisp sandwich shop makes a packet in first week of trading
